How To Learn How To Use Facebook Better For Small Business

Facebook is growing at a phenomenal rate and each week I hear at least one person saying they don't know what they should be doing with their Facebook page. It is a question being asked by small business owners around the world. It's true there is a huge amount of information available to help, but the volume of information available can be overwhelming. Quite often the Facebook guidebooks and tutorials come from digital marketing companies who only deal with large corporate clients. These companies have lots of money and staff time to put into social media strategies, as well as large client databases they can tap into in order to build numbers of followers. It can be frustrating for a small business owner who is told to offer a prize to encourage Facebook fans to sign up (as a large retail chain might do) only to have 20 people join.

The most straightforward way for a small business to learn what could work for them on Facebook is to simply follow other companies on Facebook that they think are proactive and industry leaders. There are three indications you can see at a glance on a company Facebook page that suggest a company is actively working on their Facebook marketing, these are:

1. They have a number of followers who 'like' them (might be just 100 for a professional services company or 1,000s for a big retail store or chain).
2. Their Facebook pages have fresh content that is less than a week old.
3. Their Facebook pages show they are trying to engage customers and the wider Facebook community.

To start it is a good idea to try to think of companies that are in a similar situation to you with similar audiences and business objectives. You need to differentiate between B2C and B2B marketing as it is quite different. Don't look at a mass retailer or strong brand targeting a huge consumer audience, if you are selling a manufactured technical product and targeting niche distributors and potential agents. Don't focus on a company targeting teenagers if you are targeting business people.

It is common to look for direct competitors and find that none of them are doing much on Facebook either. In that case try to think of parallel or complimentary products or services. Then think of the market leaders in that industry or niche and search for them on Facebook as they may be using Facebook well. If you sell joinery components to building companies, think of all the other types of companies that work with builders. If you are an accountant working with businesses, check out prominent law firms, business advisors, business software companies and even business brokers to see what they are doing on Facebook.

Unless you are looking at a direct competitor it is easy to click Like on their Facebook page and then keep up with what they are doing. After a few weeks you'll get an idea of what initiatives and communications they are focusing on. While it can be challenging to grow and manage your Facebook page, there are lots of examples already out there of companies making it work with a diverse range of businesses and audience types.

Article Source: http://EzineArticles.com/6349786

How to Use Facebook For Your Online Business

Facebook is huge right now, with over 400 million users half of which log on each day Facebook is a real goldmine for traffic. Due to Facebook's popularity and the fact that it really is still in it's infancy it really is a prime candidate for new internet business owners to make money utilizing it. Many internet marketers have reported earning anywhere up to $5000 per day using Facebook and as a result of these reports Facebook has become the buzz of the internet marketing underground. In this article I will take you through one of the strategies internet business owners are utilizing to create massive viral profits through Facebook.

I remember the first time I first saw the true viral power which Facebook has. I was searching through my Facebook profiles newsfeed when I came across a pretty funny page title. Curious I clicked through and saw to my surprise that this fan page had gathered a following of over 100,000 people in just 24 hours. I was really taken back by the growth and exposure this page was getting and witnessed it continue to grow to a stage where it reached over 1 million members in just 5 days. After seeing that I switched my focus to learning about how I could tap into this huge viral effect that Facebook seemingly had the power to create.

If you haven't already guessed from my story this article is about why Facebook pages should be a focus for most internet business owners. Facebook fan pages can grow to enormous followings virally which is why in my opinion they are the most effective form of viral marketing online right now. Here is why:
When you join Facebook you are given your own network. Your network includes a new feed as well as a profile page. You can extend your own network by connecting with others profiles as friends. Once you have gathered some friends into your network then you are able to view all the activity of those friends in your Facebook news feed. This news feed is shown to you when you log into Facebook and one of the parts of Facebook activity which shows up in this news feed is when a friend of yours joins a Facebook fan page. If you then like what you see you have the ability to with one click join that page as well. When you join a fan page any time the fan page owner makes an action such as a "Status update" you can view that in your news feed.

Now that you understand how a person on Facebook joins a fan page we can look at it from the owners perspective. The owner of the fan page has people joining as a result of their friends joining and the page begins to grow rapidly. The fan page owner gets access to each person's news feed who joins it's page to direct the fans to other pages they own or offers which will make them money.

This is the real power of the Facebook fan page and if you can work out a system to take fan page after fan page viral you can create a very good income online for your internet business.

Article Source: http://EzineArticles.com/4734112

How to Use Facebook As a Social Media Marketing Strategy

Facebook, a social network service, has become one of the most popular websites today. As of the third quarter of 2010, Facebook has more than 500 million active users. It has become one of the most visited websites over the Internet and has ranked as one of the top websites along with other popular search engines. Facebook lets you create profiles where you can connect with your friends using personal messages, post messages to their walls or chat with them. The website also allows you to upload photos, albums and even videos that your friends can view and can add comments. Facebook users have grown since its launch in February 2004 by its founder and creator, Mark Zuckerberg. It was initially intended for Harvard students as an online directory for students but was later expanded to surrounding colleges in Boston. Anyone from 13 years old and above can create a Facebook profile now as long as you have a valid email address. More and more people are now Facebook users and use the website as a means of communicating with friends from all over the world. It has become a fad for people for all ages.

Even business establishments and companies have also signed up for Facebook. There are pages devoted to them where they post pictures of their products, and Facebook also allows them to update their status message with upcoming events or promotions. People can "like" these pages and they can automatically view the Facebook page of the business. Facebook, social media marketing, now serves as a platform for business, companies and individuals to advertise their products. Creating an account in Facebook is free and businesses can utilize the website as a medium for online marketing. You can easily update your customers by uploading images of your new products, upcoming promotions and set up an event date where you can invite guests to join you. Many have signed up for and utilize Facebook for communicating with their customers online as it offers a wide variety of users and will help you to instantly connect with them from all over the world.

Facebook, social media marketing strategy also offers banner advertising for businesses on their website. People can click on these banner ads to know more about the product or service. Banner advertising is another effective way of reaching out to potential customers especially on social networking website like Facebook because it caters to a variety of people all over the world. This type of advertising is proven to be effective in directing traffic to your website. It entails for a person to click on the banner ads and will then direct the customer to their website. It is necessary that your banner ad is enticing and attractive enough to be noticed by their potential market. Facebook's banner ads are minimal enough and do not crowd the website and cause eye sore to its users, and this is one of the reasons why people and businesses prefer to advertise using Facebook.

Article Source: http://EzineArticles.com/5420453

How to Use Facebook Mobile

Do you know how to use Facebook mobile? If you just want to read your friends' status updates, all you really need to do is log in to the mobile version of Facebook on your cell phone. To do this, go tottp://m.facebook.com and use your regular user name and password to log in. This version doesn't have as many features as the standard site, but you will still be able to keep up with what your friends are doing.

Are you ready to learn how to update your status message using your phone? You can do this user the mobile browser, but there is a much easier way. You can text your status update to Facebook. To do this, send a text message to 32665 that starts with the @ symbol. For example, you could update your status to "is at Kelly's party" by texting "@ is at Kelly's party" to 32665.

Would you like to learn how to post a picture on Facebook from your cell phone? In order to upload a photo from your cell phone, you need to be using either an iPhone or a cell phone with multimedia message service (MMS) capability. If your phone has the capability, you can post a photo by e-mailing it to mobile@facebook.com. The first time you do this, you will receive a text message with a confirmation code. You need to go to the applications menu and click on "mobile" then look for the "uploads" section and find the link to enter the confirmation code. Once you have entered the code, your phone is set up to upload photos and you won't need to enter it again.

Is there anything else you'd like to do from your cell phone? Now that you know how to update your status message and upload photos, you've pretty much got the basics covered. If you get bored with that, you can learn how to upload videos, search for new friends and check to see what's happening in your groups.

Article Source: http://EzineArticles.com/4735506

How to Use Facebook to Generate Free Leads

Facebook is taking over the world, OK that may be slightly exaggerated but it sure does seem like it. Here are some tips on how to use Facebook to generate free leads into your business opportunity.

Two thing you want to focus on in your Facebook account is:

1. Giving Value

2. Building Relationships.

You want to attract people to you, and this is more commonly known as "Attraction Marketing." Any relationship will start with your image, and how you want to present yourself to people. So it is very important to have a pleasant profile picture, let me go one step further with that, a pleasant smiling profile picture. You want to give off an image of "I'm successful". Your profile picture contains power if used correctly. I'm sure you have heard the saying, "A picture is worth a thousand words", well this is true in this case as well.

Another important aspect for your Facebook page is your profile. You want to be yourself, this is so important. If you try to appear to be too professional, people will see through it quickly. On top of that, most people on Facebook will know you already. So you want to relate this in the short bio below your picture. Be who you are in this bio, and don't try to be someone you're not. You are a real person, and not some type of machine trying to market your business.

Now what I write here next is my preference, and how I choose to use my Facebook page. I don't use my Facebook status as form of trying to get people to my landing page. I usually use positive quotes or sayings. I see myself as an encourager and like to use this format to do so. You never know who needs a positive word on a particular day. I do have friends who are constantly using their status to try get people to a call or a webinar. I find this extremely impersonal and to be honest kind of tacky. However if you want to use it to give people information or send them to a blog or give them a free report, I see this as providing or giving value. Never underestimate the importance in providing value and developing relationships. This is the key to generating leads to your business, they will come to you!

Listen my name is Tomas Rodriguez, I work my business from home or from my laptop. I love to travel, love to laugh, & most of all, love spending time with my family.

Article Source: http://EzineArticles.com/3830029

How To Use Facebook to Get Leads

Businesses these days rely greatly on the power of the internet to reach people beyond the farthest corners of the world. Advertising campaigns and online marketing efforts have reached an all time high as millions of people gather on virtual communities such as social networks. For 24 hours a day, round the clock and at different time zones people are online connecting and reconnecting with both new and old friends; this is the biggest medium where marketing opportunities can be used to its new potential.

Facebook, probably the most popular social networking site to date is home to millions of personal profiles. Men, women, kids, even animals and the older generation who aren't fans of the booming technology have Facebook accounts. So, businesses flock to advertise on Facebook just to get exposure and possible leads.

Leads can become loyal consumers and those individuals who are either aimlessly stalking exes on FB or playing FB games to kill time, they could be the life-blood of your business; so what are means on how to use Facebook to get leads for your business.

• Facebook is a place that does not sleep and for those who don't sleep. No matter at what time of the day, there will always be people on Facebook and any of these individuals can be potential customer. Take advantage of the fact that whatever marketing efforts you put out, someone will always come across it.


• Create your own space. It's free. It does not cost a single penny to run a page for your business. To get leads keep updating your information and add all kinds of promotional materials that will grab everyone's attention.


• Spread the love. Search other pages of organizations or groups that may be on the same niche as yours. Post materials on their walls for people to see and give feedback or comment on their posts as well. Don't worry you won't be charged for vandalizing, just remember to be polite and say please.


• Gather people. Keep adding people to your list of contacts to have a bigger pool of people who will see your profile or page, through this if they like what they see these leads can become customers and might even spread the word about your product or business.


• In social network marketing, the level of activity is highly valued. People should be able to not just see you but feel your online presence. Your business will need all the promotion and sharing it can get. The more you are visible and consistent with your promotions the more recall you will have.


• With Facebook, you will not only meet or share with those who know you and who wants to help out on your business; you will be meeting and interacting with strangers and random individuals. Always remember to be genuine and create a good rapport with people; build relationships based on integrity as deception and lies are common online. Treat them not just as potential leads online but as people.

Facebook has greatly played a vital role on the success of businesses worldwide and to understand on how to use Facebook to get leads can be a pot of gold mine and good luck for any entrepreneur.

Article Source: http://EzineArticles.com/7409914

How to Use Facebook to Market Your eBook

Facebook has emerged to be a very powerful tool for marketing and as of late more and more authors are using Facebook to promote their eBooks. You should know how to use Facebook to build your presence in any business but it can be particularly useful when it comes to promoting an eBook. There are people who are very good writers but don't know how to market their products which leads their efforts to go into vain. If this is you, you may find this very useful! It has become very easy to get followers and friends on Facebook so the right marketing will certainly help you to sell your eBook on Facebook.

Here are some tips to use Facebook for marketing your eBook:

1. Start you Facebook page for you eBook and provide a link to your website on the page.
2. You can also use your Facebook page to provide interesting excerpts from your eBook.
3. The name of the Page can be the title of the eBook.

• Make a group for your eBook and add as many people as you can so that it will help you to reach a broader number of audience. Start interesting discussions on the topic inside the group and make an interactive community inside the group. The group name can contain the title of your eBook. Invite your friends to join your group. Ask your friends to add their friends into the group which will help build the list of followers.

• You can also use Facebook Notes to cover some interesting areas from your eBook. This will certainly help you to provide the readers knowledge about the theme of the book. You can also provide the links to the website inside the note.

• Increase the number of your friends in your friend list daily by adding more users to your profile so that it will give you an added advantage of marketing your eBook to a large number of people.

• Provide keywords for your eBook in the page note or group so that it will rank higher on the search engines searches.

• Interest your audience by giving them a brief summary of your eBook. This will draw the audience towards your eBook.

• Get likes from followers and friends on your eBook page which will create a better impression about your page among the audiences.

• Post events about your public speaking engagements, library visits, book signings related to the eBook.

These tips will help you get a big fan following on Facebook and provide you with the direct marketing of your eBook to the Facebook users thus getting a larger number of hits and visits on your website that promotes your eBook. from there you should be concerned about the conversion ratios and performance of your site itself. Ineffective marketing such as badly performing pitch pages can undermine your efforts to get traffic if your not maximizing your traffic in the first place. This is always something to consider as sometimes it's not so much about the volume of traffic as it is the way eBook is being pitched to customers.

Article Source: http://EzineArticles.com/7398720

How To Use Facebook To Get Network Marketing Leads For Free

Using Facebook is a great network marketing lead generation strategy. You don't need to get through many leads to make sales either because there is instant trust and credibility that is gained from interacting via social media first before presenting your business opportunity.

In this article we will quickly go over how to use Facebook to get network marketing leads and how to convert those leads into sales. We will also look at the best types of business opportunities to promote to users on Facebook.

The first step is to work on building your friends list on Facebook by adding other like minded entrepreneurs to your contacts on a daily basis. Don't just add random people, but perform targeted Facebook searches in order to find other self employed individuals and entrepreneurs who will make a good fit for your business.

A good way to do this is to search for people who have the phrase "self employed" or "entrepreneur" or "network marketing" in their profile page and then add these to your friends list.

It is also a good idea to drop them a friendly personal email message to say how you found them and that you would like to connect with another like minded networkers. You will find that most work from home entrepreneurs are very friendly and more than happy to build their list of contacts as well.

What I also suggest doing is to segment your Facebook friends into separate lists. So keep your friends and family in your main list and then add the entrepreneurs that you find to a separate list named "marketing" or "networkers" or something similar.

What some people now suggest doing is to personally reach out and start conversations with your new contacts. This can work well if you are good with people and can spot the most likely recruits into your business. However, it can be quite time consuming and I suggest another approach.

Simply post a status wall update to your new list segment about your business opportunity. Don't make this boring and generic with information about the company and products though. Instead share social proof about the opportunity in terms of the support and community you have as part of your team and how that is improving the lives of many people etc.

And when you get to the stage of getting results you can post screenshot proof of this and things will really start to snowball. Remember, proof does not have to mean sales. Simply getting more traffic to your website or your first leads can be proof that your marketing is working and is enough to spark the interest in your followers on Facebook.

At the end of your update message provide a strong call to action to encourage your readers to click your link which will then lead to your lead capture page. On this page the visitor will be asked for their email address in exchange for more information on the business opportunity.

Article Source: http://EzineArticles.com/7686889

How to Use Facebook For Business?

More than 100 million people use Facebook mainly for business purposes. Because Facebook is focused on people, anyone can use it as an effective marketing tool. If you have a blog or a website that promotes products and services, you'll obtain an exponential growth just by using this social network. So, how to use Facebook for business?

Facebook does much more than creating a brand. It provides a database of people interested in you, who may become your future customers. However, incorporating Facebook into your marketing play may seem difficult.

First of all, Facebook connects people worldwide. Some of them are your competitors. Social media reflects societal behavior. It's much easier to find here people who have the same interests as you. Unlike traditional marketing, Facebook allows you to promote your image for free. All you have to do is to participate actively.

Create a community around your business and join groups and communities. Update your profile page on a regular basis and offer incentives to your fans. Search for new ways to attract people! Provide interesting information and show yourself interested in other people business.

Anyone can use these methods to promote Facebook for business and sell his products and services. The first important step is to create a group. The group will gather in one place customers, partners and friends. You can send them easily news and updates. This way, you'll gain recognition and credibility.

By using Facebook events for business, anyone can promote marketing events, product launches, sponsorships, contests, etc. Also, this platform is used for receiving feedback. Be proactive and provide helpful information to your friends and fans. Keep in mind that anything you post will become part of that company's or individual's image

Spread the word by using Facebook for business and raise the brand awareness by purchasing ads on Facebook. These ads will appear in the margins of other users' profile pages.

Article Source: http://EzineArticles.com/3022636

How to Use Facebook For Your Network Marketing Business

You are told by your mentor to start your network marketing business by opening a Twitter account, a Facebook account. They tell you get on there and you will generate leads and sales just by being there and putting out content. No training is provided for you to learn how to set up your account. Well you are at the right place today because I will tell you exactly how to use Facebook account for your Network Marketing business. Let's do it!

Let's talk about a few of the don'ts. First do not put a picture of your product or your business. It is Facebook, not picture book. When you describe yourself in the info area, don't just say "I am here to help you towards financial freedom or I will teach you how to make $10K a month" Don't put videos or pictures that would not look professional. Example, pictures from your New Years Day party or from the football game where you might have had a little much to drink.

What are the dos? First it starts with your picture. A nice smiling sort of business casual would be great. Your bio should describe you and your business, not just you. When choosing your favorites make sure they are related to each other. If you are a fan of Golf but you choose a book about hockey as your favorite book, it does not really match even it is true. Your information box should be basic information about you like if you are married, who are you married to and your links to your webpage.

Become a fan of pages related to your business. Notice I said related. Start making friend requests in those pages and add a note like "HI Jane, I see you are a fan of...., so am I, let's connect! John". Most people will accept your request. Once they accept your request, send them a welcome message and start a conversation. Notice I said a conversation, not a sales pitch.

When placing content on your Facebook account, use common sense. You want to add value for all your friends. This is done by placing motivational quotes, forwarding good articles, videos and so forth. You want to provide interesting content so your friends want to know what you are up to. On Facebook you should sell yourself as a leader, not sell a product or service.

Once you have been established on Facebook for a while, you can start a business page where you would provide information to others for free to help them in their business or their lives. This would help building your brand and create a perception that you are an expert in your field. You can also use Facebook Pay Per Click but they are very strict and there is a cost associated. Make sure you make yourself familiar with their guidelines.

Knowing these simple guidelines on how to use Facebook for your network marketing business will make a ton of difference in your success. To be successful with Facebook, you must become a person of value, a person your friends would want to know about. If you follow these steps, you will experience success faster than you could imagine.

Article Source: http://EzineArticles.com/4667127

Discover How To Use Facebook For Marketing

There are many benefits of using Facebook for marketing, in this article I will take a look at some of these benefits in order to help you to decide whether or not it will be suitable to use for the marketing of your business. The first thing I need to point out is how popular Facebook has become. People of all ages and nationalities use it, these people all have varying interests therefore you can guarantee to find a targeted audience amongst them all. If you learn how to use Facebook carefully then you have the ability to capture the interest of these people.

So what are the advantages of using Facebook for marketing? Well these can be summarized as:

The viral abilities: Facebook is a fantastic viral marketing tool. You are able to effortlessly send messages to friends, clients and potential customers. You can do so in a number of ways. You can post messages on your wall for everyone to read, send them privately or communicate via a chat messenger service. It is a great way to network with like minded people and is a strong marketing tool. You could use your own profile to post viral videos and links to your sales page or you could set up a separate group and advertise it for others to join. The viral, networking ability of Facebook means that whatever you post has the ability to spread to others. Your friends and group members have the ability to share what they read and tag you in their status updates, therefore raising awareness about your business and encouraging people to find out more. When you have important news to share then you can write it on your wall alerting everyone about it. Using Facebook for marketing is a really simple process with strong marketing powers.

It's free: The fact that it is free is one of the best things about using Facebook for marketing. Nowadays we need to make the most of free marketing strategies before we invest in paid ones.

It creates product or service awareness: Due to the popularity of Facebook we are able to successfully advertise our products and services globally. It you network successfully then you can reach a broad range of people. It doesn't have to be just friends, family and neighbours on your friends list. You should seek out like minded people through joining various groups and carrying out searches using Facebook's search options.

So as you can see there are some really great advantages associated with using Facebook for marketing. It can be an excellent marketing tool in creating the exposure that is needed, in allows you to drive targeted traffic to your site and promote your products and services effortlessly.

Article Source: http://EzineArticles.com/6193796

How to Use Facebook to Grow Your MLM

Marketing on Facebook is a great way to grow your network marketing business if it is done correctly and on a consistent basis. Depending on your time budget, you should spend about a couple of hours a day on Facebook. You should spend this time adding friends and writing on their walls. You can also write on walls of network marketing groups. You should not advertise your primary business on Facebook since no one cares about it. You should just build relationships and provide value to people.

Your Facebook marketing strategy should start out with adding between 20-30 friends per day from an mlm related group. You don't want to add more than 30 friends since you want to build trust and relationships with the people you add on Facebook. If you use an automated friend adding tool such as Facebook Friend Blaster, which I don't recommend, you will quickly reach the 5,000 Facebook friend threshold and you will not be able to add any more friends. You want to have friends that are serious network marketers. You don't want to add people that are not serious network marketers or not network marketers at all. so be selective when adding friends.

When adding friends you should send them a short message. You will usually get a better response rate if you send them a message. Here is an example of a message that you could use:

Hi First Name

I saw you in the _________ group. I am a network marketer looking to meet and network with new people. Feel free to take a look at my profile and add me as a friend

Your Name

Shortly after they accept your friend request, you should write a short message on their wall thanking them for accepting your request and showing that you are interested in them and what they do. You can also post a 20-30 second welcome video on their wall which you can record from your web cam. You should do the same thing when people add you as a friend.

You should also join several popular network marketing related groups. People from those groups will also add you as a friend since they will see you as a member of those groups. You should share valuable content on a few group walls a day. Don't try to advertise your primary business since that is considered spamming.

One last marketing strategy you could do is start an mlm related group. This is a great way to position yourself as a leader and build relationships and trust with your prospects. When you have a Facebook group, you appear to be a leader to other Facebook users. They assume that you know what you are doing and know how to use Facebook. When you start a group, you can invite all your friends and message the group members about important updates.

Now that I have revealed some information to you on how to use Facebook to build relationships and generate leads and signups, you should be ready to start promoting on Facebook right away. If you don't have a Facebook account, you can set one up for free at Facebook.com. Be sure to provide some information and photos in your profile before you start advertising and adding friends.

Article Source: http://EzineArticles.com/3520316

How to Use Facebook for Business

Is Facebook really for business? Facebook's not just for keeping tabs on friends and filling out quizzez and it can also be used as a highly effective business tool. Many people in today's world decide to use Facebook as a great way to advertise for their business. It is simple, easy and best of all free, unless you get advertising and you will have to pay some Facebook pricing. Setting up a business page is very simple and easy. Follow these simple steps to get your business page up and running.

How to Use Facebook for Business - Facebook Tips and Tricks

1.Connect to the internet and open up your web browser.
2.Go to http://www.facebook.com.
3.If you are logged in, log back out.
4.On the welcome page to Facebook, underneath the sign in information you will see create page for business, and other pages. Click on this link.
5.You will then be asked for the name of the business and more information about the business.
6.Once you create the business make sure you include important contact information, important business information, and a picture or logo.
7.Make a group about your business and invite your friends.
8.Buy Facebook advertising for your business so that you can drive even more people to your page.

Opening up your business page will help you get the word out on your business and help you advertise what you do or what you sell. You will not regret putting a business page up on Facebook.

Article Source: http://EzineArticles.com/5006028

How to Use Facebook Layouts to Attract Visitors to Your Website

These days, the proliferation of social media on the internet has driven a lot of businesses to consider marketing their products via social media, whether directly or indirectly. Whether it's MySpace or Facebook, many are getting on the social media bandwagon because of the huge reach such portals have over millions of internet users who are a part of the social media community. If you run an online enterprise that is dependent on internet traffic, you should already know by now the importance of providing something - be it in the form of content or product - that will bring in both new and repeat traffic to your website. This article will show you how to use Facebook layouts to attract visitors to your website.

While many businesses prefer a more customized network as an essential tool to engage their customers, the number of businesses taking advantage of the inexpensive yet effective Facebook platform to engage in viral marketing is increasing by the day. These businesses are benefiting from the sheer number and demographics of users on Facebook, so it makes prudent sense to hop onto the Facebook bandwagon. But how do you go about using Facebook effectively as a source of increased traffic to your website?

The first and most important aspect of your Facebook profile should be your profile page. Not only is it the one page you have most control over, it is the place where you can convey your message to the hordes of other Facebook users. First impressions are important, and your profile page makes the first impression for you and your business. Many underestimate the number of page views a profile page generates. Connect to your customers, associates, and friends using the profile page; the connections you display on your profile page will stir the interest of profile viewers to know more about the people you're connected with and you yourself; both as a business and as an individual entity.

While many use Groups to engage in viral marketing, you should consider using Facebook Pages instead if you're looking to customize your Facebook layout. Facebook Pages are more customizable as compared to Groups, because you can add HTML, Flash, or applications to your pages. These little add-ons extend your pages' functionality and make it more interesting for users to peruse your profile pages. Also, there are no limitations as to how many "fans" in your group that you can message, so it gives you a wider reach to your targeted audience, making it a viable option for small businesses that are looking to establish their presence on Facebook.

But if you have the budget, Facebook also allows you to reach an even wider audience. Whatever your budget, you can choose a simple short-run flyer for a few dollars or even a customized "sponsored group" campaign in Facebook for a few hundred thousand dollars. Social Ads is one example of an affordable ad that you can consider, as these ads are placed on profile pages and news feeds and gets your business out there via click-throughs.

So you see, there are many options for you to choose from when using Facebook layouts to attract visitors to your website. Whatever your budget, Facebook is a viable solution you can consider when you're looking to increase the traffic to your website.

Article Source: http://EzineArticles.com/1550543

How To Use Facebook For Your Small Business

How To Use Facebook For Your Small Business
Leveraging Facebook to generate leads, increase site traffic, and even make a little money is every Arizona small business owner's goal. But in most cases, it's not as simple as getting on once a week for an hour, posting a bunch of 'interesting' information, and getting on with your life hoping that the leads will start flowing in. Facebook is a remarkable tool for creating a 'buzz' about your small business and inviting new friends to check out your services, but done in the wrong way Facebook can also hurt your overall brand image.

Facebook reaches millions upon millions of people: 500 million to be exact. And 200 million Facebook users are mobile, getting their Facebook fix from their Android and iPhone and Windows devices. According to the Facebook Press Room, in 2010 the average Facebook user was connected to 80 community pages, groups and events, created 90 pieces of content each month and shared more than 30 billion links, news stories, blog posts and pictures.

Marketing your business on Facebook is no longer a 'maybe we'll do it this year.' It's nearly a requirement to establish your brand as credible, available, and trending. We've put together the top three things you must do on Facebook to be successful, as well as the top three things you absolutely should not do on Facebook. Let start with the bad news first and end with the good news.

Top 3 Mistakes Small Business Owners Make on Facebook

1. Over-Posting - I see this mistake made over and over again. In most cases it happens because the small business owners has great intentions and wants to be active on the social networks, but they either don't have time throughout the week or they just plain forget. When they do remember, or do have some marketing time, they jump on Facebook, don't join any conversations or start news ones, but post about five status updates, links and news information in a 15 minute time frame.

2. Not Enough Time - Maybe 15 minutes is all the time that you have for Facebook, and if that's the case then you might want to consider adding some help to your marketing team. By over-posting, you're not giving followers a reason to be interested in your company, you're giving them a reason to "unfriend" you. Take your time with posts. If you do only have 15 minutes on Friday evening to get your Facebook marketing done, put up your most interesting status update in the first minute, spend 12 minutes seeking out new friends and conversations, an in the 15th minute post your second most interesting status update.

3. Unbranding Your Business - Facebook is a great resource for keeping up your Arizona small business brand. It's important to 'stay in character' and to 'stay in business mode' while spreading information about your business brand. Playing games, talking about personal issues, or posting inappropriate pictures will kill your brand. Spending time on Cityville and Farmville from your Facebook business pages will only show that you're not professional and not concerned with how your business brand appears to others.

Top 3 Things A Small Business Owner Must Do On Facebook

1. Brand Your Business - Send a clear message with every status update, photo upload and conversation piece about your brand. For example, a client of Linwright Design happens to be in the field of pain management, and a lot of patients are living with things like RA and fibromyalgia. So we seek to join conversations around these topics, spreading our overall brand message by suggesting information from our website and our branded blogs on these conditions. As an Arizona small business owner, your profile picture can be your logo with information about your business, or if you are proud of your team and want to make your brand a bit more personal it can be a "family" photo of your employees.

2. Seek Out Conversations - Don't be over-active in 'friend requesting' strangers. For one thing, you will get penalized and possibly even blacklisted from Facebook all together, which is the last thing you want. See out conversations in your industry by doing searches with keywords. For example, for our pain management client mentioned above we search keywords 'fibromyalgia' (and more) to listen and join conversations that people are already having about this condition.
(Tip: Go to the search box at the top of your Facebook Page. Enter the keywords that you are searching for. Go to the bottom of the search results where it says "see more results." Look to the left and click on "posts by everyone." This will take you to the world and all conversations on Facebook regarding your industry. Listen to what people are talking about, get ideas for blogs, and join conversations.)

3. Be Consistent - Facebook, as with any other social media platform, is all about consistency. So you only have an hour a week to spend on Facebook? Spread that hour out throughout the entire week. Even 15 minutes every day will help more than one hour all in one day. You have to be available to your Facebook friends and you have to be able to monitor your brand. If someone leaves a comment or asks a question, you need to be able to answer those or respond. Even 15 minutes, at the end of your day, every day, will make a small but crucial difference over time.

Article Source: http://EzineArticles.com/5673040

Do You Know How to Use Facebook?

It's no secret to learn that Facebook has become an addiction for truckloads of online users out there. It has come a long way from being a social networking website that was created merely for college students. More and more people are getting hooked to the site with every passing day. Market reports suggest that hundreds of new users join Facebook almost every day. Chances are that you might also be thinking of trying your hands on Facebook. Just like any other new user, you might be wondering how to use Facebook?

Goes without saying, you will have to register on the official website in order to join Facebook. Facebook registration is free for all users. As long as you are above 13, you are considered as an ideal candidate to join and explore Facebook. In order to register, you will have to click on the "Sign Up" button that is found on the homepage. You will be asked to supply your email address and some other basic information about yourself. Also, you will be asked to choose your desired password. Once you supply this information, you are good to get started.

Make sure to check your email to click on the confirmation link in order to complete your registration with Facebook. Basically, the registration process is as simple as it sounds. It's just like registering on any other social networking website. Once registered, you can update your profile with more information about yourself. You can easily upload pictures and videos as soon as you complete the registration. You can also play around with the privacy settings to ensure that your privacy is maintained, even though you are on a social networking website. Facebook is loaded with lots of applications, so you won't get bored on Facebook even if you have nobody with communicate with. You can play games, attempt quizzes and explore other interesting applications designed by fellow Facebook users.

Status update is a very popular feature on Facebook. It basically allows users to tell everybody on Facebook about what's happening in their lives. There is also an inbuilt chat feature within Facebook that allows you to communicate with your friends on Facebook. Once you get the feel of Facebook, you can add new friends and also search for old friends by using the search box on Facebook. There are numerous other activities that you can perform on Facebook such as creating a group, fan page or an event. It merely requires a few mouse clicks to access most of the Facebook features.

Overall, Facebook has a very user friendly interface, which will allow you to learn things very quickly. In a matter of few days, you might get addicted to this powerful social networking website. Now, that you know that Facebook is an easy going platform with wonderful features and applications, you are all set to enjoy a new experience in the virtual world of Facebook. Have a nice time!

Article Source: http://EzineArticles.com/6096664

How to Use Facebook for Business and Marketing To Stay Ahead Of Your Competitors

So, how does one use Facebook for business? Facebook is continuing to pick up steam with nearly 700 million active users in 2011. For businesses, promoting yourself on Facebook has become the norm, but are you promoting yourself appropriately so that fans can find your business and participate on your Facebook page? You can use Facebook to expand your business; however you need to put in the effort to master all the features and marketing possibilities that Facebook allows.

To begin, you'll want to create a Facebook fan page that will ultimately allow people to informally gather in one spot to communicate about your business. Fan pages are free and simple to put up, and can be constructed in a few hours. Have a goal of making a page that is attractive to your customers, but also very simple and effective in getting your message across. Options include interactive applications such as polls and videos pulled from YouTube to customizations that offer specific product discounts or links to your company's website. Continue to familiarize yourself with Facebook as new features are constantly added.

Once you start to use Facebook for business and your Fan Page is up, and you've tweaked all the settings to personalize the page to your liking, make time to promote your page and make some new friends. If you have an existing customer list that includes the customer's email address, you can send a simple mass email letting them know you are on Facebook. This is known as Lifecycle Marketing and centers on communicating with your customers by pushing important messages to them that can help your business. Letting them know your Facebook page is up and ready to be shown off is a perfect message to be sent so they can find you. Explain that if they become a fan, they can receive a discount off the next purchase or entered into a contest to win a prize. When fans begin interacting on your page, all of the friends of this fan will see a message on their Facebook News Feed stating their connection to this new business. This helps your Facebook page work for you, promoting yourself. This convenient ability to use Facebook for business is a sure win, as any post or messages you add to your Facebook page will be noticed by other friends.

Make sure the goal is to not only accumulate fans but to give the fans a reason to be there. Engage them in conversation to give them an up-close and personal experience. Use links, videos, photos and wall messages to engage fans in a combination of ways. The variety will help customers come back again in the future. Respect the fans' concerns and encourage honest feedback about products or services they may have received. Work to resolve an issue that may not have gotten the attention it previously deserved. Fans will appreciate the willingness and others will take notice of the personal touch provided.

To use Facebook for business, it is key to allow customers to easily find you on Facebook and become part of your business circle. Facebook shows no signs of slowing down and if your business is not on Facebook, there's a strong possibility that your competition is working to take away the market share and customers you currently possess. In today's society, there is a massive opportunity for you to promote your business to the millions of people that make up Facebook today. This is how you use Facebook for business.

Article Source: http://EzineArticles.com/6622216

How to use facebook offers

How to Use Facebook to Drive Traffic to Your Articles

This article is for those people who want to drive traffic to their articles and later on, to their blogs and website using the very popular social networking site - Facebook. Here's what you need to do:

Provide interesting information on your profile. Be very creative when writing your profile to draw more attention. Make sure that you do not make something up. People are more likely to connect with you if they feel your sincerity. Tell them who you are, what you do, the things that you find interesting, your areas of expertise, and your hobbies. Then, provide the links where people can easily access your articles. This could be your website, your EzineArticles author page, or your blog.

Do not engage in hard selling or blatant advertising. I know that your main goal in doing this is to secure decent sales but doing what I mentioned earlier will not help you in anyway. You see, if you make your Facebook page sounds like a sales letter, I can guarantee you that you'll shoo your potential clients away. Worst, they might even block you. You don't want that to happen, right?

Build your credibility. This is the first thing that you need to achieve. You need people to consider you as an expert in your niche before they'll listen to you. So, connect with those people who are considered industry leaders in your niche. Talk about relevant issues and share your opinion. Ensure that your posts are well written, well thought-out, and simply impressive. Remember, your potential clients are reading what you're saying.

Upload pictures and videos. This is something that will make your Facebook page really interesting. As often as you can, post relevant pictures that your target audience might find interesting. Also, create amazing videos. If you're selling information products about making money online for example, create a tutorial video showing your prospects how they can create their website to start their affiliate marketing career. Through this, you'll be able to help them and you'll be able to showcase your expertise in your niche. It's like hitting two birds with one stone, right?

Mingle with other people. Social media marketing is all about being social. So, visit the Facebook pages of other people and leave comments on their status, pictures, and videos. If you do this all the time, these people will be enticed to do the same. They'll visit your page and they'll know about your and your business.

Wait for the right time to pitch in your products and services. Do not offer what you're selling to every person who leaves comments on your pictures or status. Instead, wait for them to ask you about products and services that you can recommend to them. Then, send them a link to your blog, EzineArticles page, or website where they can easily find your articles. The more traffic you send to your articles, the better your chances of boosting the number of your sales leads.

Article Source: http://EzineArticles.com/6684963

How to Use Facebook in Business - Part Two of Two Part Series

Martin Van Zyl had a $0 marketing budget but made a phenomenal amount of money on Twitter. Check out what he is doing. See how he had to use social media to generate leads. Martin started using Facebook first, followed up with Twitter training, You Tube for videos, and writing blogs. His strategy: offer sources of good content. Your strategy should be the same.

Next, start with something you have read. Find an article; focus on a blog post such as "Why Being the Breadwinner Doesn't Mean You Win Anything" from Martin Van Zyl.

Just as importantly, you should set up a 'group' on Facebook so you are not sending people to your landing page because that will just turn them off causing you to lose your chance with them. So create your group, target network marketers to add tips and tricks but do not pitch your business YET. Remember to build relationships first. You can pitch your business in due time. Be patient.

Also following up your message in your subject line for example, should be some type of free Facebook training. You should again refer to them by name and invite them to a free training Webinar or phone conference bridge to learn how to generate tons of leads. After this, you can funnel them to your landing page as you have built this relationship based on free education which gets a better response.

Continue to use Facebook in your business to give value then funnel your friend to other pages. You can paste videos on the walls of the profitable friends you have been building relationships with. The more value you can give, the more they will come back to you.

In addition, write 2 to 3 articles a week which add more value and content to share. Make use of the You Tube button to upload video which will add more friends as they view videos which offer more content and value.

Previously, from Part One of 'How to Use Facebook in Business' to recap, you want to:

Create the right kind of profile.
Do not pitch your business all the time or you will drive people away.
This is 'social' media so take the time to be sociable. Build relationships with people.
To build relationships give value and content.
Your profile should tell a story so be yourself; share your zany hobbies and things you like to do.
Add links using your blog and/or Twitter but not more than 3.

Now, the methods listed here, and in Part One, for using Facebook in Business may seem overly simplistic. That is because they are. Do not try to re-invent the wheel or make this harder than it is. Just implement the simple steps discussed here. You should see improvements in getting leads and new business.

Article Source: http://EzineArticles.com/4387736

Tips on How to Use Facebook

Facebook is a social networking site that anyone of any age can use. It is a social network that allows everyone to be connected. Just because you are not a teenager, doesn't mean that you can't use Facebook. I will guide you through the process of signing up and show you how easy it really is, to get started and use. After reading these tips, you might even give a few pointers to a teenager you know. The great thing about Facebook is that it is 100% free for life. Using it will not cost you a single cent and it keeps all your friends and contacts in one place.

First thing you will need to do is to find the Facebook home page. You can simply type Facebook, in Google, and the result will show up. There is really no way you can miss it since it is number one on Google search engine. When you are on the home page, you will see a few things you need to fill out. It is about the same as any normal form that you will fill out. Standard information like your email, first name, last name and password that you want to use for Facebook, you will also need to add your birthday and gender.

Once you are all done filling out the forms, you will just need to click on the green button with the words "Sign up". Facebook has a feature that checks to see if you are a real person. There will be a code that you need to enter when it appears. If these words are hard to read, you can refresh the page or you can use the audio option. Using the audio function will help if you are unable to read small and warp wording. Once you have entered the code hit the green "Sign up" button again.

When you are done with those, Facebook will ask if you want to connect to existing friends. It will search through your email addresses to find your friends. It will send out invitations, which inform your friends that you wish to connect with them. This saves you from trouble of inviting them one at a time. It will also show your friends that you have a Facebook page, for anyone that wants to get to know you to connect to. Once you are finished signing up, it's important for you to fill out the profile page, this helps Facebook find friends or people that you know.

Using the information you provided for your profile, Facebook will be able to find people that have studied in the same school or worked in the same company. Depending on the information you place in your profile, Facebook can even suggest friends based on common interests, and the city you live in. One way for people to recognize you, is to upload a photo of yourself. When you are creating your profile, you will be prompted to upload a photo. Just click on "Upload a photo". You can always use a photo on your computer. If you do not have a photo, but wish to use your web camera to take one, just click on the option below that. When you are all done, your Facebook profile will be ready to use.

Article Source: http://EzineArticles.com/6786133

How To Use Facebook To Expand Your Business

As you and every body else knows, Facebook is a very busy place where about 1 billion people come and go everyday! People login in their Facebook accounts to post their news, to read their friends news, to find specific information about something, to play games, to chat or to do a bunch of other things. There are too many things someone can do in Facebook. It is our online neighborhood, where we all take our walk!

Being so many people in one place, makes it easier for some people who have ideas or business to demonstrate them and get them known to a bigger audience, with the possibility to get benefited from them.

And with the abilities that Facebook gives, in means of how one can set up his/her account in total, this can be a great marketing tool and also an opportunity to show off your business and get more customers.

Setting up your Facebook fan page for your business is a great way to get more people know about it and probably make more customers. And with the several applications and tricks you can use with your fan page is a sure way to increase your audience.

Using the various apps that you can use in your Facebook account or fan page, is like you have great marketing tools in your disposal!And this because with the different apps, you can set up your account in a way that will work for you to increase traffic for your business, expand your list of customers, let your friends/visitors know when you run something special like a "win free" event or a sale in a special offer, and so make your Facebook account a tool that really will explode your business!

There are many apps that you can use to explode your business but in my opinion the most important ones are the ones that make more people come to see what you have got for them. And with the flexible Static HTML tab, you can create your own apps and fit them with your needs to increase your business!

As well, utilizing the several apps like the " like gate " not only you increase your real fans and likes, but you get your visitors do all the advertising for you, as by clicking the like button, your page will get virally shared to many people, as their "likes" will be visible to more other people from the walls of the people who clicked on your like button!

Article Source: http://EzineArticles.com/7515622

How to Use Facebook to Get Article Traffic

Article marketing remains to be one of the most powerful sources of web traffic. It's still one of my favorite tools when promoting my business online, when building my brand, and when strengthening my expert status in my niche. But did you know that you supercharge your article marketing campaign if you promote your articles through Facebook?

Facebook, as you might already heard, is now one of the extremely popular websites in the world. Proof to that is the fact that it attracts the same number (and sometimes, even more) of visitors as Google. The good thing about it is promoting your articles on FB is much easier compare when you're doing this on search engines. You just need to know the basics and you'll be able to multiply your article traffic in no time.

Here's how you can make that happen:

1. First obvious step is to of course, get your Facebook account. You have the option of getting a regular account or a fan page. Then, get more people to join your network. Research and identify FB members who are sharing the same interest and who are most likely to do business with you in the long run. Make your profile interesting and ensure that it'll speak volumes about your expertise in your niche and that it will represent your business very well.

2. Socialize. The goal of FB is not really to help internet marketers like you to drive traffic to your website. Its main goal is to get people to socialize with each other. So, instead of promoting your articles right away, mingle with people in your network first. Get to know them and give them a chance to know you. Read their status updates and react. Like their photos and comment on their messages. Little by little, people will know you. This is important as this will help you break down the wall that can separate you and your potential clients.

3. Write amazing status updates. Amaze people in your network by always coming up with updates that are simply interesting. You can talk about the recent issues related to your niche, react on blog posts written by industry experts, offer insider tips and trade secrets, etc. Through this, you'll be able to get your target audience to check your wall every now and then. This will also give you an opportunity to show to these people that you're a great source of valuable information and that they can trust you.

4. Ensure the quality of your articles. Before you send your Facebook friends to your articles, ensure that your articles are worth their while. They must be original, very useful and informative, well-written, and simply out of the ordinary. Post these articles on your blog, on your website, and on article marketing sites.

5. Promote your articles to your FB friends. Give your followers bits and pieces of exciting information about the articles that you're about to publish to build anticipation. Then, give them the link of your articles page or website/blog where they'll be able to read the whole article. Using attention-grabbing teasers and getting as many likes and shares as possible will definitely help.

Article Source: http://EzineArticles.com/6813268

How to Use Facebook to Drive Traffic to Your Articles

This article is for those people who want to drive traffic to their articles and later on, to their blogs and website using the very popular social networking site - Facebook. Here's what you need to do:

Provide interesting information on your profile. Be very creative when writing your profile to draw more attention. Make sure that you do not make something up. People are more likely to connect with you if they feel your sincerity. Tell them who you are, what you do, the things that you find interesting, your areas of expertise, and your hobbies. Then, provide the links where people can easily access your articles. This could be your website, your EzineArticles author page, or your blog.

Do not engage in hard selling or blatant advertising. I know that your main goal in doing this is to secure decent sales but doing what I mentioned earlier will not help you in anyway. You see, if you make your Facebook page sounds like a sales letter, I can guarantee you that you'll shoo your potential clients away. Worst, they might even block you. You don't want that to happen, right?

Build your credibility. This is the first thing that you need to achieve. You need people to consider you as an expert in your niche before they'll listen to you. So, connect with those people who are considered industry leaders in your niche. Talk about relevant issues and share your opinion. Ensure that your posts are well written, well thought-out, and simply impressive. Remember, your potential clients are reading what you're saying.

Upload pictures and videos. This is something that will make your Facebook page really interesting. As often as you can, post relevant pictures that your target audience might find interesting. Also, create amazing videos. If you're selling information products about making money online for example, create a tutorial video showing your prospects how they can create their website to start their affiliate marketing career. Through this, you'll be able to help them and you'll be able to showcase your expertise in your niche. It's like hitting two birds with one stone, right?

Mingle with other people. Social media marketing is all about being social. So, visit the Facebook pages of other people and leave comments on their status, pictures, and videos. If you do this all the time, these people will be enticed to do the same. They'll visit your page and they'll know about your and your business.

Wait for the right time to pitch in your products and services. Do not offer what you're selling to every person who leaves comments on your pictures or status. Instead, wait for them to ask you about products and services that you can recommend to them. Then, send them a link to your blog, EzineArticles page, or website where they can easily find your articles. The more traffic you send to your articles, the better your chances of boosting the number of your sales leads.

Article Source: http://EzineArticles.com/6684963

how to use facebook, facebook tutorial for beginners,facebook,facebook for beginners tutorial,

Ebook Writing Profits - How to Use Facebook and Twitter to Sell More Ebooks and Build Your Business

Social networking has made the process of marketing your eBook much easier. By having a presence on Facebook and Twitter you can position yourself as an expert in your field in a very short time. Even while you are still writing your eBook, get started on these two social media sites and become the go-to person in your niche.

Facebook now has more than one hundred million members, so the best way to let people know about you and your eBook is to start your own group. You can use the title of your eBook as the title of the group you create, provided it is filled with your keywords.

You can invite your Facebook friends to join your group, but people will also be able to find your group by typing your keywords into Google or any other search engine. For example, if you type eBook writing and technology into Google, my Facebook group is number one. How cool is that?

You will also want to create a page on Facebook with the name of the eBook as the title. A page is separate from your profile in that it is specifically about your business or your product, which in this case is your eBook.

This page will also rank high in the search engines, but that is not the only way it will help people to find you and your eBook. When you create a page you can also import your blog's RSS feed into the page. This means that every time you make a post to your blog it will automatically be syndicated into Facebook. Even though you can do this in other areas of Facebook, being able to import your blog, where you are writing about your niche topic, will give your eBook even more exposure.

My strong recommendation is that you purchase a domain name that is the same as the name of your eBook, and then forward that domain to your page on Facebook. Your blog's domain name can be something very similar, or it can be exactly the same with a different extension. For example, your blog may end with dot come, whereas your Facebook page may end with dot net. This is a great way to take full advantage of your keywords, while branding your name and your niche at the same time.

Twitter is the other major player in the social networking arena. You can set up your account to automatically tweet your blog posts at certain times each day. When you write about your eBook in one of your blog posts, anyone who is following you on Twitter will see what you have written.
Even though you are limited to 140 characters with each tweet, you can shorten your links by using a site such as tinyurl or bitly. This enables you to provide great information about your eBook in the space you are allowed. You may also want to give out a sample chapter to your Twitter followers so that they can see if this is something they will be interested in purchasing. I recommend doing this while you are still writing, so that you will already have prospects when you are ready to make sales.

The combination of Facebook, Twitter, and your blog will give you the online presence you need in order to sell your eBook and become known to your target audience. By seeing your name in so many places, you will be able to attract new prospects and clients on a regular basis.

By getting involved in social networking right now, you will be able to position yourself as the expert in your niche. People will know who you are and associate you with your topic. There has never been a better time to be online than right now, and social networking speeds up the process of building your list and gaining the credibility and visibility necessary to sell your eBook and building your online empire.

Article Source: http://EzineArticles.com/1542942