Facebook For Business - A Beginner's Guide To Using Facebook For Business

It's already been established that Facebook Fan Pages are the way to go if you are looking to brand and market your business with Facebook.

It's taken a long time for people to figure this out and quite frankly many still haven't made the move from profiles to pages. It's time to make the move so you can stay in front of your competitors and Facebook has come out with a new area on their website specifically designed for businesses

They clearly spent a great deal of time and money with their creatives and arrived at a catchy name. It's called Facebook for Business...

There are essentially four areas or types of functionality that Facebook is pushing to engage businesses to build their identities and brands online.

These include

1. Pages,
2. Ads
3. Sponsored Stories
4. The Facebook Platform.

The site gives a step-by-step rundown of how to build a presence on Facebook with a Facebook Page, which it says lets you connect with potential customers and drive traffic to your business.

Currently studies show that the average Facebook Fan Page has less than 100 fans, but all this means is that building a raving following of thousands of fans is still in the very beginning stages and you can blow your competitors away quickly with just a few hundred fans.

The first thing to do is to set up the page. If you already have a profile then you need to convert it to a page. Whether converting or starting from scratch you need to make sure your page has a number of essential components. These should include:

• A photo of you or your business's logo, name, storefront or maybe even a hot product image. The cooler the better...
• Relevant and helpful links strategically placed to keep the customer engaged. There are different tactics to get the reader to move to different pages you own or sites you may want them to visit depending on your strategy and where they are in the buying process
• Contact information in the information section. This is pretty straightforward, but you can get pretty creative depending on your goals
• Updates need to be consistent and timely regarding events, videos and photos.
• Applications from the Facebook Apps Directory unique to your needs and your customers needs

The whole time you are setting things up and making tactical decisions regarding your page, you need to be defining your Facebook strategy. Your strategy might include:

• Setting specific goals
• Sharing exclusive content throughout the "Reveal Tab" functionality
• Daily Facebook activity to keep engaged with your fans
• Implementing a schedule to help you remember when, where, and what to post.

What Facebook is going for here is to recreate the offline customer experience online. Responding to posts from your fans and customers and updating your Page in a timely fashion keeps you in touch with customers just like you would if they were walking in to your physical store or showroom.

Branding and building a following with a sense of community will be huge moving forward with Facebook. Some people refer to this in social circles as building a "tribe". A loyal following of customers who refer other people and are repeat buyers. There are a number of ways to do this too;

• Put "Like" and "Share" buttons on your other websites and online content
• Place Facebook logos and other Facebook images on offline content like storefronts, business cards and flyers
• Create Facebook ads and sponsored stories

Like any other online campaign you also want to be measuring and tracking your stats on Facebook. They have an area called "Page Insights" which shows you how your page is performing in a few different ways:

• How often people comment
• What day of the week most people visit
• Which of your posts are the most popular
• How to improve your overall page strategy.

When you visit and update your Facebook Fan Page is important and these metrics will guide you toward a strategy that best suits your business and customer base.

Article Source: http://EzineArticles.com/6471521

7 Vital Techniques of Using Facebook for Marketing Your Business

Using Facebook for marketing is a new concept compared to the other outdated modes of reaching out to the public. The question that bothers many new entrepreneurs is that whether using Facebook for marketing is actually a good idea and if it is; what is the way to start. The answer to the first part of the query is actually very simple. Getting a wide showcase for your business is your first priority. With over a billion users and an audience that ranges from ages 18- 70, there could not be a better platform than Facebook to market your business. Using Facebook for marketing is an excellent way to reach out to a huge audience but you need to know these 7 vital techniques to start on the right foot:

Create a Profile Page

Creating a profile is the first and the most important part of using Facebook for marketing, so put some thought effort and creativity in to it. Ensure that your profile photo speaks volumes about your business. Add as many friends that you can because you need people to spread your network and you may soon start receiving friend requests too (don't forget to accept them). Photos are another great way to improve the experience of using Facebook for marketing, but make sure that they are relevant to the product or business that you are promoting.

Create a Fan Page

Fan page is an excellent tool to add credibility and professionalism to your business. You may need to encourage users to become fans and by doing so you are adding to your future customer base.

Create a Facebook Group

There are many benefits of creating a Facebook group. You can post multiple messages to all members of the group with a single click. Another advantage is that you can engage your group members in any discussions that involve your business and is an easy way to connect with all of them at the same time.

Create Updates

No one wants to visit a Facebook page that is boring and does not have anything new to say. Keep posting updates and do it on a regular basis. Let your friends, fans and group members know something new or interesting about your business with each update that you post on the wall.

Create a Different Landing Page

Don't make the mistake of treating both your new and old members in the same manner, especially while using Facebook for Marketing. Design different landing pages for them. New users should be taken to a page that requests them to 'like' you and let the old members be taken to another landing page; maybe your wall or any other page that holds their maximum attention and interest.

Create an Active Interaction

Don't limit yourself to your page, your wall, your members and your friends. Search for businesses or products that are similar to yours and indulge in some active posting or commenting. This will not only attract attention by other members but also adds a touch of professionalism.

Create an Social Plug-in

You certainly have a blog or website if you are engaged in an online business. Make sure that you link all of your blogs, sites etc with your Facebook page. Add a Facebook button that enables readers of your blog to leave their comments, and this will be displayed on their Facebook update. These updates are visible to their friends too and it is a great way to attract new members or fans.

Article Source: http://EzineArticles.com/6705954

Affiliate Marketing For Beginners - How to Start Making Money Online

Affiliate marketing for beginners can be tough especially if you are trying to make money. There are so many aspects and niches to online marketing that a beginner may be overwhelmed with all the information that is out there. If you want to succeed in this industry you have to be persistent and always learning as things could change overnight.

Affiliate marketing can be very rewarding if you find a successful campaign and know how to market. You have to split test all your campaigns to improve your earnings and make them profitable. There are many ways you can start with affiliate marketing. In this article I will show you the three most popular ways That you can start making money online as a beginner.

Blogging - If you are passionate about something and are willing to write about it why not start a blog. Let's say you have a passion for American cars. You could have a blog that describes all the features that American cars bring. Once your blog has enough content you can start advertising with networks. Your ads need to relate love your blog so the users can click on them. A blog that writes about cars should have ads like auto insurance, car parts, etc..

Article Marketing - This may take some time but once your system is set up, there is little maintenance needed to keep generating income. Basically what you do is give people information about a certain product and place a link at the end of your article and try to make a sale. The content has to be unique and informative. It is a great way to start affiliate marketing for beginners and also learn how to optimize your website to the search engines.

Paid Advertising - This is one step you can take if you want to see faster results. The only downfall is that you need money to advertise. There are many platforms such as Google, Facebook ads and MySpace ads. You are paying each time a person sees or clicks on your ad. You need a strong landing page for the person who clicked your ad to take action. This is for more advanced marketers and can be very risky since money is involved.

Article Source: http://EzineArticles.com/4350938

How To Make Money Online - 3 Crucial Mistakes Most People Make

In this ever-growing economy more and more individuals are seeking to work right from their own home. I could remember the day when I quit my day job and how much of a relief it was when I first began to pull in the profits online. I must admit though, it was a little bit of a challenge at first because there was just so much junk out there.

It's hard whenever guru after guru wants you to buy his or her "latest" product and you don't know what to do. It was just a short matter of time though that I had to tighten up or else I would have found myself applying for some burger joint. I know you're probably either looking to make money online or increasing your online efforts so what I want to do is give you 3 most crucial mistakes to avoid so your online efforts will not be a total waste.

Mistake #1: Lacking Focus This is indeed one of the biggest problem areas for individuals trying to make money online. This is a main thing I struggled with greatly in the beginning as well. With all of the different social networks like Skype, Twitter, Facebook, Myspace, etc out there, it can be quite tempting to head over to your favorite social site and just "kick it". What I tend to do now before I even touch my computer is write out everything that I plan on doing. This helps me stay productive and keep that level of focus that every online entrepreneur needs with the different distractions around.

Mistake #2: Not Spending Wisely So here's the guru flashing you his shiny object that's going to show you how to make money online quick and easy. You only have one hundred bucks left in your bank account and you know you need that for bills? Believe it or not, most individuals will take food out of their kids mouth just to get the next get rich quick scheme. Now, I'm not saying that every guru's product is not worth buying, but I'm a strong believer in wise spending.

I recommend sticking with a technique that you know will make you money before moving on to something new. There have been times when I would jump from product to product, but after a while I had to cut that out when my money started to get a little funny.

Mistake #3: Targeting The Wrong Crowd Most people actually get the concept of how to make money online down, but where the main problem exist is when they are in a wrong niche. In which you probably already know, a niche is basically a category. I always stress the fact that in order for you to make money in a niche, that crowd of people has to actually want to buy. Let's say for example you were wanting to target the "dog training" niche, a good way to check if that niche is profitable is just by heading to Google, typing that keyword in and making sure there are ads showing on the right hand side.

When ads are showing that means people are spending money in the pay-per-click network. If they are spending money then of course they have to be making money in that niche.

Article Source: http://EzineArticles.com/5622622

How to Make Money Online the Easy Way - A Tip From an Expert

The easiest and so far the least popular way of earning money online is through domain flipping. If you are looking for ways on how to make money online the easy way, then you must give domain flipping a try because it is not only highly profitable, but it is also very easy. You can earn easily even while you are at home without the hassle brought about by businesses. It is also a market that even teenagers could get into. Domain flipping is really one of the easiest ways through which you could earn money online. There are many reasons why it is easy money.

1. It needs small capital. For less than $10 dollars, you would find good domain names in various stores like Sedo and eBay. For a starter, you can buy a few domain names which are popular among the search engines. Maintaining it through ads would also help but only if you are already experienced. You either hold onto the domain first, or you do quick domain flipping wherein you buy domains and sell them immediately for a bit higher prices. But in order to earn higher, it is advised that you first monetize and maintain a domain first.

2. Open market This venture is open to everyone no matter which age bracket they belong to. Because it does not take much hassle to buy and sell domains, your personal life, or even your studies would not get affected. For those looking for a way on how to make money online the easy way, this kind of open market is perfect for you.

3. Lucrative Selling domain names could be quite profitable in the long period especially once you have gained quite a contact list and experience. When you have already made friends with the right people, and you have already established a list of contacts, you could already get into domain bidding where you could price your maintained and monetized domains as high as you want.

These three reasons are enough to show that domain flipping is the easiest market to get into in the online business world. Those who are looking for ways on how to earn money online the easy way would see that while domain flipping saves effort and time, it could earn you quite a lot in no time.

Article Source: http://EzineArticles.com/5677997

The Most Effective and Efficient Tips On How To Make Money Online

Let me guess! You are brought to this page because you are no longer satisfied with the tiny income you earn from your daytime offline job. Hence, you are looking for some ways and tips on how to make money online. Well, there are actually plenty of options you can choose from. All you have to do is search the internet and compare the pros and cons of different ways to earn extra income through the World Wide Web.

Meanwhile, I can provide you with at least three ways and tips on how to make money online. These are through online trading, web development, and online freelance writing.

First, online trading is for people who want to sell online. You can essentially sell anything online like books, shoes, clothes, gadgets and furniture or home decorations. You can do this through several social networking media like Facebook, Multiply and many others. Recently, the Facebook is the most utilized social networking site because you can reach your market more effectively and conveniently.

If you are considering engaging in the business of online trading, you must consider as well other factors like shipping costs and other fees that will you incur.

Secondly, web development can be very valuable as well. You can earn money by posting ads of other businesses on your site. You can only do this, however, if you have plenty of patrons or visitors on your website. In order to do this, you must increase the ranking of your site by regularly posting SEO-formatted entries, blogs and articles. Consequently, you cannot do this alone on your own. You must hire someone else to assist you.

Lastly, freelance writing is a service that web developers need. As stated above, posting entries is necessary in building the rank of a website. The articles must be in the SEO-format. Hence, this is the job of freelance writer. Online writers earn through writing and submitting articles. There are plenty of sites that will give you opportunities for this one.

Article Source: http://EzineArticles.com/5730897

Beginners Guide to Facebook through this Video Tutorial