How To Use Facebook To Expand Your Business

As you and every body else knows, Facebook is a very busy place where about 1 billion people come and go everyday! People login in their Facebook accounts to post their news, to read their friends news, to find specific information about something, to play games, to chat or to do a bunch of other things. There are too many things someone can do in Facebook. It is our online neighborhood, where we all take our walk!

Being so many people in one place, makes it easier for some people who have ideas or business to demonstrate them and get them known to a bigger audience, with the possibility to get benefited from them.

And with the abilities that Facebook gives, in means of how one can set up his/her account in total, this can be a great marketing tool and also an opportunity to show off your business and get more customers.

Setting up your Facebook fan page for your business is a great way to get more people know about it and probably make more customers. And with the several applications and tricks you can use with your fan page is a sure way to increase your audience.

Using the various apps that you can use in your Facebook account or fan page, is like you have great marketing tools in your disposal!And this because with the different apps, you can set up your account in a way that will work for you to increase traffic for your business, expand your list of customers, let your friends/visitors know when you run something special like a "win free" event or a sale in a special offer, and so make your Facebook account a tool that really will explode your business!

There are many apps that you can use to explode your business but in my opinion the most important ones are the ones that make more people come to see what you have got for them. And with the flexible Static HTML tab, you can create your own apps and fit them with your needs to increase your business!

As well, utilizing the several apps like the " like gate " not only you increase your real fans and likes, but you get your visitors do all the advertising for you, as by clicking the like button, your page will get virally shared to many people, as their "likes" will be visible to more other people from the walls of the people who clicked on your like button!

Article Source: http://EzineArticles.com/7515622

Facebook Marketing - How to Use Facebook to Explode Your Traffic and Profits

If you are not already familiar with Facebook marketing and social media networking, you are missing out on a significant amount of highly targeted traffic.

If done correctly, all of this traffic can be yours for free. All that is required is some time invested on your part. Without wasting any more time, let's get you making some money with this free traffic.

Facebook, The King of Social Networks

Facebook has been gaining market share at an alarming rate; and it is by far the biggest social networking site available. What does this mean for us marketers?

It means there are millions of people within these networks who are potential leads for our business. Can you imagine what a few million people would do for your bottom line?

Don't get carried away just yet. As with anything worthwhile, successfully tapping into Facebook marketing is quite time-consuming and an elaborate process. But don't despair, because people are profiting from Facebook already. Are you ready to take action to get your share?

Joining Niche-Related Facebook Groups

Facebook has thousands of groups that are free to join and hundreds being created by the hour. You are definitely bound to find some groups that are in your niche.

These groups are gold for any marketer because it literally gives you access to thousands of targeted people who are already interested in some way in what you are trying to sell them.

The key with these Facebook groups is getting members to invite you as friends. To accomplish this, start posting on the discussion boards, post ideas and tips and answer other's questions.

Just go in there with the mentality of making friends. Eventually, if done correctly, you will have people inviting you to be their friends and you now have leads for your business targeted to your specific niche.

Do This With Facebook If You Want To Mess Up

At this point, you should have a few potential leads as part of your friend network on Facebook. Now you need to continue to establish your reputation with them.

It is extremely important you don't go in and try to sell them immediately. You have to treat these people as your friends. They have to know that you are trying to help them, not trying to pitch them a product.

Imagine how used they will feel if as soon as you add them as a friend, you send them a message trying to sell them something. These people added you because they thought of you as a friend, and more importantly, an authority in your specific niche who is willing to help them. Don't blow it with a premature sales pitch.

Successfully Engaging Your Facebook Friends

Now that you know what not to do, let's discuss something that you should do that will eventually net you some sales.

Your status updates are a very powerful feature. Post useful information to your Facebook friends. Let them know some things about your life, engage them with your story, get them posting comments on your profile.

At that point, when you see that your Facebook friends are engaged with you, then you could start hitting them with subtle marketing links. This means directing them to a blog with an affiliate link, NOT directly pitching a product right on your Facebook.

Create a blog post with useful information, and then link your buddies to it while adding a subtle affiliate link in there. That is the best way to get your friends to convert into sales.

If you do this correctly, you should have an ever-growing stream of traffic to your site or blog every time you have something useful to say.

Expanding Your Facebook Empire

Joining groups and posting on discussion boards is great, but why limit yourself to someone else's group? Facebook allows you to create your own group that you can market to. This is by far the easiest way to get a large list of people interested in your niche, together in one place.

Invite your friends to the group, let other groups in your niche know about the group you just created, and continue to grow your empire.

You have to treat your own group as a list because you can message all of your members at once whenever you like. The key is to grow your list and put in action the tips learned previously in this article.

To recap, do not spam your group. Add real value to your members and they will be much more receptive to your advertising.

Closing Nuggets

When doing Facebook marketing, always remember that people love putting a name to a face. Make sure your profile and your groups both have plenty of pictures and videos.

If possible, get a few of your friends together and hang out, tag people in your pictures and videos if they where there, and continue to grow your business virally.

Remember that successful Facebook marketing and social media networking is not something you can do in a day; it may take weeks or even months to implement everything correctly. But once set up appropriately, you could have thousands of targeted buyers at your disposal.

Article Source: http://EzineArticles.com/3174843

Top 12 Tips on How to Use Facebook

Facebook, one of the widest social networking site that has been around the web for quite some time now. It has been a great way to start socializing with people, keeping in touch with friends and love ones, as well as a new way of starting a small e-commerce business. Indeed, Facebook has become a useful tool for people's lives. Here are some helpful tips for you to take note to enjoy Facebook!

1. Your Account - supposed you still have no account on Facebook and you want to have one. Well it's as easy as one-two-three. On its home page, you can already see their sign up form. All you have to do is fill it up and follow the instructions that they're gonna give. After signing up you can still edit your account by going to Account >> Account Settings.

2. Filling up your profile - after your registration, you need to fill up some of the boxes that will ask your personal information. I suggest you fill them up, but always remember to secure your privacy. Never expose too much of yourself to prevent your personal information to be known through out the whole web. You can always edit and customize your profile by going to Profile >> Info >> Edit.

3. Photo Uploading - everyone loves photos, so Facebook has a nice way on how you can show off your great smiles. One is the profile picture album, a custom album made only for your profile pictures. Just click Upload button and look for your coolest photo, and in a matter of seconds you now have a great photo displayed on your profile. Another one is the photo albums; this is where you can upload up to 200 photos per album. Facebook uses a nice photo uploader that makes it easier for us users to upload our photos from PC to Facebook.

4. Mobile Facebook - this is Facebook's feature that asks for your mobile phone number, it is not compulsory thing that you need to do. But this may allow you to experience Facebook even in your mobile phones, where you can receive updates via SMS messages. Another advantage of this feature is that when you forget your password, they can just send it into your mobile phones.

5. Facebook Chat - one of Facebook's edge among other social networking sites. It is the ability for you to chat with your friends via Facebook. You can see a small rectangular box on the bottom-right portion of your screens. There it indicates your friends that are online and available for chat. Just click a friend's name and a small chat box would appear, and you'll just type and start chatting.

6. "What's on your mind?" Status bar - this is Facebook's core, found on your home pages. A huge box saying "what's on your mind?", here you express what you want or update your friends on what ever thing you are currently into. In this box, you can also share links from other sites, videos and photos. Basically, it's just a shout out box where you say what ever you like.

7. The like button and comment box. - These features allow you to interact on your friends statuses. They are found below your statuses, photo, links and videos. The like button serves as an easy way of showing of agreement or appreciation to your friend's status. While the comment box is a free wall to share insights to your friend's status.

8. Wall post box - a feature like the "what's on your mind?" box. The only difference is you are posting something on your friend's wall. This box is seen on your friend's profile and looks like the "what's on your mind?" box.

9. Notifications and News feeds- this is another unique feature of Facebook. This is where you are get updates from friends. New feeds are seen on your home page, you can always click on "Top news" to know what's trending in your circle of friends or "Most recent" for the newest updates. On the other hand Notifications are updates that are related to you, like who likes your photo, who commented on your photo and etc. It's an updated that is always related to your recent activities. You can always check your notifications by pressing the "world" icon on the top-left portion on your screen.

10. Privacy settings - this is Facebook's way to assure you that you have full privacy and can only share your information with the people you know. You can use this feature by going to Account >> Privacy Settings. There you can see ways to edit your privacy settings that gives you protection from the minimum level of security up to supreme. Here you can also custom the people whom you want your information to be hidden.

11. Managing friends - at first you gain friends by searching them at the search box. After you found your friend, press the "add button" then wait for your friend's approval. You can also approve friends by checking your requests on the top-left part of your screen you'll see an icon with two people on it. There you'll see the people that requested to be your friend. You can also manage your friends by going to Account>>Manage Friends. Here you delete them or sort them by groups.

12. Messages - basically, messaging here in Facebook is quite simple. You just go to your friend's profile and click "send message to your friend's name". A pop-up window will appear where you can type in your message. Just press send and you're friend will automatically receive your message. You can check your messages at the top-left part of your screen where you will see a dialogue balloon icon.

Article Source: http://EzineArticles.com/5756735

How to Use Facebook Videos to Promote Your Business

Facebook videos are becoming popular as one of the most effective tools of online marketing and advertisement.

You can upload and share videos on Facebook to expose your products or services to a wider section of customers.

At the same time, videos can also be used as an efficient tool to drive additional online traffic to your website.

However, no business can achieve preset sales objectives, simply by creating a video and uploading it onto Facebook.

You have to consider a number of significant factors to promote your products, services and activities by posting videos on Facebook.

Create Consumer Awareness

While making Facebook videos for your business, you have to concentrate on its content.

Your video can be uploaded and shared on Facebook as a tool of direct marketing and sales.

As Facebook fans can view videos on your business page or profile, they can be made aware of products and services offered by your business.

When your video is able to impress your Facebook fans, they will be interested in availing more information about your advertised product by visiting your website.

Therefore, you must spend some time in deciding the message that you want to convey to both existing and prospective customers through your videos.

Use Videos To Build Your Online Reputation

In addition to promoting your products and services offered by your business, Facebook videos can also be used as a medium to create an online reputation and goodwill for your brand.

As most customers decide about buying a specific product only after conducting online searches, your online reputation and goodwill of your business will be helpful in boosting sales.

You can even highlight your expertise and niche by posting videos displaying feedbacks and testimonials of satisfied customers.

As these people have already used your product offered by your business, their experience will add more credibility to your videos posted on your Facebook fan page.

Include A Series Of Videos

You have options to make a longer video as well as multiple shorter videos.

Most marketers prefer to launch a video marketing campaign by uploading a series of shorter Facebook videos.

Related videos can further be uploaded simultaneously in a proper sequence.

You can even consider posting your first video on your Facebook fan page and the remaining parts of the series on your website.

When Facebook fans are impressed with the video posted on your fan page, they will be encouraged to visit your website to see the other videos.

Therefore, you can always consider making and posting a series of shorter videos.

Keep Your Audience Interested And Engaged

When you are making videos to post on your Facebook fan page, it is important to remember that the videos have to compete with thousands of other Facebook videos.

There are always chances your fans may not be interested to watch the videos completely due to poor video quality, irrelevant content and ineffective presentation.

Your videos will be able to achieve the desired marketing objectives, when they are effective in grabbing the attention of your Facebook fans and keeping them interested and engaged to watch the videos in full.

Article Source: http://EzineArticles.com/6745793

How to Use Facebook in Internet Marketing

Social networks have proven themselves to be an important part of any internet marketing campaign for entrepreneurs looking to make money. One well known social networking site is making headway in being a "place to be" for local businesses that want to reach out to potential customers.

It is impossible to be a business that people are going to take seriously if you don't have a website. Your website is your storefront to the world. It doesn't really matter what your niche is or if you are providing products or services. That doesn't mean that a website guarantees your success, you have to know how to promote it. The best and most effective time honored way is through internet marketing, specifically SEO. Today, that SEO needs to be done through the social networking sites like Facebook.

There are few "gurus" on the net that will tell you the best way to use Facebook is to tap into your local market, meaning that you are reaching out to your friends, and their friends and other people that live in the same general area as your business. Brick and mortar businesses are fine, but there are more and more virtual businesses out there that aren't limited to a local environment.

The first thing you need to do is create a business page on Facebook. There are a number of businesses that have even gone as far as creating "Facebook Pages" that are basically simple templates that you can use to promote your business. Once your page is created you want to network with other businesses but you also want to network with people. The best part of this is that Google is indexing these pages now which are driving more traffic to Facebook, which means that there will be more target traffic to your site.

The first thing you are going to need to do to get Facebook to work for is set up a blog on your website. Once you have created that blog you want to go to your business Facebook page and click on "Edit Page" and then click on "More Applications" and look for the RSS feed application. Once you find it you want to add that application to your Facebook page but you want to use the url for your blog from your website. This will allow your blog to show up on your Facebook page and they will not have a "no follow" tag associated with the feed. This is important because it will allow you to pass page rank from Facebook to your website.

Now optimizing your blog is essential. Make sure that the posts to your blog are regular, relevant and targeted. Do the research to make sure you are using the keywords that people are searching for. Then you can start networking your Business Facebook page with gusto. The more profile pages that you can link to your page the more your page will get crawled and the better your page rank will be.

Article Source: http://EzineArticles.com/2427979

How To Use Facebook For Business

There are 3 main ways people can utilize the power of Facebook for their business. Before teaching you those three ways I would like to disclose that it's a very UNIQUE and often misunderstood platform to communicate to your prospective customers or clients. Facebook is unique because of what it is...and if you saw the recent film "Social Network," Mark Zukerberg stated a few times during the film, "We don't even know what it is yet." This statement still holds some truth nearly 7 years after face books introduction.

The most important concept to remember is that you are in a place where people just want to communicate and get to know one another. It's about building relationships and understanding what people want, and face book has given everyone in the world a place to hang out and "meet" one another. Personally I have met some extremely great people through face book, and because of meeting these people my business has grown.

Always remember that face book wants genuine communication. If you promote your product or pitch your sales ad every time you post, then you might as well not even waste the time.

#1 Way To Use Facebook For Business.

Create a fan page. If you don't know how or are unfamiliar with creating a fan page, either hire someone to do it for you or simply follow the instructions that face book provides and they will help you create your business page. I do recommend to at least consult with someone before creating your own page because setting up a fan page is similar to building a house. You've got to lay the foundation properly or else the rest of the house just wont be right.

#2. Through your personal profile you can scroll to the bottom of the page and you will see an ADVERTISING link, click on that link and you will be taken to a page to begin setting up ads (that show up on the right hand side of your profile) to promote your business or service. This can be done with some patience and a light learning curve, but consulting with a professional is a great idea.

#3. Communicate! Place flyers and banners in your storefront, face book logos on your business cards, on your current newspaper and phonebook ads. By doing these you will actually signal to your customers that you are "up with the times" and encourage them to join your fan page!

If you have a fan page and use it for business please make sure to always post informative and relevant content for your fan base to read. Funny, inspirational, great news, and making sure to respond and communicate with your fans is paramount to use face book for business successfully.

Article Source: http://EzineArticles.com/5519984

The Facebook Business Strategies - How To Use Facebook As A Business

Now-a-days people are concentrating more on spreading their business through social networking sites and Facebook is among the top ranked ones on the internet. Facebook business can be adopted but it has to be done very cautiously as if the administrator realizes that the account you are using does not belong to a certain person, the account would be automatically deleted.

Some of the ways that can prove helpful in Facebook business building have been mentioned here:

Social marketing is enhanced by pin pointing the particular kind of group one is targeting in your niche. One should understand the customer base in your Facebook business and match the area or industry accordingly and emphasize on the technologies that are of importance to the particular business or Facebook business.

Once the group has been identified one should find the leader of it and the important people in there, friend requests may be forwarded with crafty personal messages attached to increase chances of them accepting. Keeping a record of the people the new friends engage with, what they talk about, the content of their status messages, the topics of their preference and aversion etc is useful. Become a part of a wider conversation and once a message thread becomes popular be a responder with natural frequency.

Keeping a friendly, personable message to be attached to the friend requests can come very handy in a Facebook business Now approach those who are the friends of your Facebook friends but not everyone. A selected few and then move to the rest gradually.

Take the source of topics in Facebook trace them to your website blog and eventually become the leader once you gain the acceptance of others as a regular. Don't get into arguments as this may put your Facebook business at risk.

Get creative, hold contests, tell them about new things etc.

Now finally make a subtle hype for your Facebook business never directly. Make your work appear very cool. Never use a sales tone if you are going to sell your product. The whole point in Facebook marketing strategy is in being subtle.

Article Source: http://EzineArticles.com/5096310