According to the recent publication of the patent application of Google, many of the things being done to improve the page rank and increase your position in natural search are about to be history. It is alarming how many things will change.
All these people trying to "beat the system" with doorway pages and invisible text are about to be (or have been) punished by the Google algorithm.
Why are things changing? Because Google wants to remain the search engine first level, which means that the content that matters back to the people doing the searches. True, the vendors are not the primary customer of Google. People using search engines to find information will always be # 1 priority for Google.
Think people who use search engines for a moment. Wait, forget about them - think about yourself for a moment. When you turn to the Internet for answers, what do you want? I can be a weirdo, but when I'm looking for an answer to my question, I will, yes - an answer to my question. Your prospects are no different. To quote Dr. Phil, "People want what they want when they want." They're giving them?
If you do not give them what they want, probably will not get what they want (their attention, their contact information and your money.) But one thing you can do that will encourage them to visit your website, make them open their offer and improve your rankings in search engines, all at the same time.
So what one thing?
Provide content. Content is King and content means articles. Contents: the information that the web browser address problems and needs.
And that's what Google expressly wants from you. It's what Google needs to remain the search engine class. This is what Google shows in the top positions of search results for even the most popular keywords. The patent application makes clear that to do this one thing that will have a bigger impact than all the stuffing of keywords and optimization you can do.
All you have to do is write an abstract (400-800 words) article on any subject that may be of interest to your target market. If you sell computers, write a review of a recently released technology. If you are a consultant, explains how companies can improve the use of some of the tips and tricks you know.
His tips and tricks do not have to be the "magic" of their offer. You do not have to give away the store. There are some things you consider very important in the industry - and there are thousands of newcomers who do not know the basics. Through your articles, you'll be the expert who shows them the ropes. Imagine how much this elevates their opinion of you. You become an instant guru.
Is known as an expert in your field, someone who really knows what's happening in your area. What kind of problems your target market might be trying to solve online? Write an article to explain a solution for them.
For example:
I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. Cost me $ 39.95 to distribute as many articles as I want for three full months. It's big business.
I can use a service hosted Sales Force (www.salesforce.com) to manage my leads. Costs me $ 65 per month for a force automation with all functions of sales and lead management system that can be reached from any computer with Internet access. Like my American Express card, do not leave home without it.
I can use the free service of PRWeb (www.prweb.com) to send press releases to the media for my clients. Your service fee is $ 400, but I've always been very happy with the results of its free version.
Can you see how telling people about these tools takes nothing away from my own service offering? Giving this information makes a very important thing: it makes my target market happy.
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