Successful blogging takes time and patience. Start-up blogs can go weeks or longer without attracting any amount of traffic worth mentioning. Most people give up on blogging because they put so much effort into designing the blog and populating it with content, but nobody will come to the blog. When it comes to blogging, giving up is one of the worst things that you can do.
Before you get started with blogging, ask yourself if you are willing to dedicate some time every single day to grow your blog. If you're not willing to give it your all, then what's the point? Blog readers expect value, entertainment, and consistency. If a blogger does nothing but promote affiliate products, then why should people even bother visiting? If a blogger posts erratically, then why should people check back every day for updates?
Determine how often you are going to post to your blog and stick with it. If it's once every other day, then do your best to stick to that schedule. If it's twice a day, then stick to it! Train your readers to know what to expect when they land on your blog.
Providing value to your readers is very important. If you have an online marketing blog for example, then your readers will obviously expect tips from you. However, all work and no play makes Jack a dull boy. What I mean by that is that if you only have tips on your blog and nothing else, then your blog will become dry. People will like your tips, but what's to stop them from going to someone else's blog and getting all their marketing tips from them?
Some bloggers like to mix business with personal stuff in their blogs while others like to keep those things separate. If you don't want to mention your personal life in your blog, that's fine. The point of doing so, however, is to increase "stickability" and to build trust in your reader. You could have amazing marketing tips on your blog, but if your blog is boring, then readers won't be jazzed up to return to your blog first thing in the morning tomorrow.
Find ways of engaging your readers and to make them feel at home at your blog. Encouraging comments is a good start. Once in a while, stir up some discussion or controversy to encourage more participation. For example, if you made a blog post about why PC's are so much better than Macs, you'd stir up a hornet's nest.
Get creative when trying to make your blog more fun and interactive. Try running contests and giving out great prizes. Let your readers write guest posts for you in return for some exposure on your blog. Shoot videos of yourself answering questions or talking about stuff.
The possibilities for creativity and monetization on blogs are virtually limitless. Some successful bloggers rarely post on their own blogs and still enjoy a six-figure income from affiliate sales, ad sales, and other types of ad revenue. Imagine having a blog so popular that people ask for the privilege of writing your posts for you and to have people paying you money to display their ads on your blog! With hard work and dedication, you'll get there.
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