If you've got anything for sale online, then traffic is everything. Without traffic, you might as well be giving away money. If nobody comes to your site, then nobody is going to find out what an incredible offer you've got. If you're just starting out, and you can't really afford to pay for traffic, then you've got to get it for free.
Article marketing is probably the oldest method of doing this. The idea is simple. You write an article, publish it on as many sites as will let you, and wait for traffic. Because the sites you publish your articles on will have plenty of traffic already, hopefully some of it will make it to your article. If your article is any good, people will click on the link at the bottom to find out more.
The more articles you write, the more free traffic you'll get. Sounds like a perfect idea, right? Well, if you've got a long time, it works. Unlike paid traffic, which can get you plenty of targeted visitors hungry to buy in as little as an hour, article marketing takes time. A large portion of your traffic is going to be dependent on how well your articles rank in the search engines. And with all the new algorithms being put out, this is harder than ever to calculate ahead of time.
Which brings us to our next method of free traffic. Ranking in the search engines. When you use article marketing, you kind of get two for one. On the one hand, you'll get plenty of traffic from the articles themselves. On the other hand, the backlinks from the article directories will help you rank in Google and the other search engines. The more backlinks you've got, the higher you'll rank.
Other sources of free traffic are social media. This can be hit or miss. Remember, when people read your article or find your site in Google, they are kind of looking for that particular information. However, when they come across your site on Facebook or Twitter, they are really just killing time. When people have a pressing problem, they generally don't turn to Twitter or Facebook to solve it. They turn to Google or another search engine, and type in a specific question.
That's why Facebook has been a disappointment, from a business standpoint. It sounded like a great idea, but it turns out the ads on Facebook aren't converting nearly as well as ads on Google. That's why Facebook stock is in the tank, while Google is continually hitting all time highs on increasing earnings every quarter.
So while you can get traffic from Twitter and Facebook, it won't convert nearly as well as traffic from article marketing or the search engines. If you are just starting out, this is where you should focus most of your efforts.
Article marketing is probably the oldest method of doing this. The idea is simple. You write an article, publish it on as many sites as will let you, and wait for traffic. Because the sites you publish your articles on will have plenty of traffic already, hopefully some of it will make it to your article. If your article is any good, people will click on the link at the bottom to find out more.
The more articles you write, the more free traffic you'll get. Sounds like a perfect idea, right? Well, if you've got a long time, it works. Unlike paid traffic, which can get you plenty of targeted visitors hungry to buy in as little as an hour, article marketing takes time. A large portion of your traffic is going to be dependent on how well your articles rank in the search engines. And with all the new algorithms being put out, this is harder than ever to calculate ahead of time.
Which brings us to our next method of free traffic. Ranking in the search engines. When you use article marketing, you kind of get two for one. On the one hand, you'll get plenty of traffic from the articles themselves. On the other hand, the backlinks from the article directories will help you rank in Google and the other search engines. The more backlinks you've got, the higher you'll rank.
Other sources of free traffic are social media. This can be hit or miss. Remember, when people read your article or find your site in Google, they are kind of looking for that particular information. However, when they come across your site on Facebook or Twitter, they are really just killing time. When people have a pressing problem, they generally don't turn to Twitter or Facebook to solve it. They turn to Google or another search engine, and type in a specific question.
That's why Facebook has been a disappointment, from a business standpoint. It sounded like a great idea, but it turns out the ads on Facebook aren't converting nearly as well as ads on Google. That's why Facebook stock is in the tank, while Google is continually hitting all time highs on increasing earnings every quarter.
So while you can get traffic from Twitter and Facebook, it won't convert nearly as well as traffic from article marketing or the search engines. If you are just starting out, this is where you should focus most of your efforts.
To make sure you're squeezing as much money as possible from every single visitor, you need a high performance landing page that will convert as many people as possible.
Article Source: http://EzineArticles.com/?expert=George_Hutton
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