It's already been established that Facebook Fan Pages are the way to go if you are looking to brand and market your business with Facebook.
It's taken a long time for people to figure this out and quite frankly many still haven't made the move from profiles to pages. It's time to make the move so you can stay in front of your competitors and Facebook has come out with a new area on their website specifically designed for businesses
They clearly spent a great deal of time and money with their creatives and arrived at a catchy name. It's called Facebook for Business...
There are essentially four areas or types of functionality that Facebook is pushing to engage businesses to build their identities and brands online.
These include
- Pages,
- Ads
- Sponsored Stories
- The Facebook Platform.
The site gives a step-by-step rundown of how to build a presence on Facebook with a Facebook Page, which it says lets you connect with potential customers and drive traffic to your business.
Currently studies show that the average Facebook Fan Page has less than 100 fans, but all this means is that building a raving following of thousands of fans is still in the very beginning stages and you can blow your competitors away quickly with just a few hundred fans.
The first thing to do is to set up the page. If you already have a profile then you need to convert it to a page. Whether converting or starting from scratch you need to make sure your page has a number of essential components. These should include:
- A photo of you or your business's logo, name, storefront or maybe even a hot product image. The cooler the better...
- Relevant and helpful links strategically placed to keep the customer engaged. There are different tactics to get the reader to move to different pages you own or sites you may want them to visit depending on your strategy and where they are in the buying process
- Contact information in the information section. This is pretty straightforward, but you can get pretty creative depending on your goals
- Updates need to be consistent and timely regarding events, videos and photos.
- Applications from the Facebook Apps Directory unique to your needs and your customers needs
The whole time you are setting things up and making tactical decisions regarding your page, you need to be defining your Facebook strategy. Your strategy might include:
- Setting specific goals
- Sharing exclusive content throughout the "Reveal Tab" functionality
- Daily Facebook activity to keep engaged with your fans
- Implementing a schedule to help you remember when, where, and what to post.
What Facebook is going for here is to recreate the offline customer experience online. Responding to posts from your fans and customers and updating your Page in a timely fashion keeps you in touch with customers just like you would if they were walking in to your physical store or showroom.
Branding and building a following with a sense of community will be huge moving forward with Facebook. Some people refer to this in social circles as building a "tribe". A loyal following of customers who refer other people and are repeat buyers. There are a number of ways to do this too;
- Put "Like" and "Share" buttons on your other websites and online content
- Place Facebook logos and other Facebook images on offline content like storefronts, business cards and flyers
- Create Facebook ads and sponsored stories
Like any other online campaign you also want to be measuring and tracking your stats on Facebook. They have an area called "Page Insights" which shows you how your page is performing in a few different ways:
- How often people comment
- What day of the week most people visit
- Which of your posts are the most popular
- How to improve your overall page strategy.
When you visit and update your Facebook Fan Page is important and these metrics will guide you toward a strategy that best suits your business and customer base.
Article Source: http://EzineArticles.com/6471521
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