If you're new to Facebook like pages, you'll definitely come across some pretty complicated stuff. But comprehending everything at once isn't really a good idea. Instead, focus on working smart and mastering these design and branding basics to get your Facebook like page to a great start.
Naming Your Facebook Like Page
Your page identity starts with the name you give it, and if you have an existing business or organization name then feel free to use it. If you have yet to name your page and/or your business, try to keep it short, descriptive and full of character. As much as you can, pair it with a keyword such as your locality, industry or specific product so you get categorized easier and ranked better by Facebook and external search engines.
Once you get to 25 fans, you can then use your page name or a keyword-optimized version of it as your official Facebook "vanity URL." Register this name with Facebook so no one else can use it but you.
Choosing a Profile Picture
A great Facebook like page profile picture speaks volumes about the page itself and provides a quick visual for everyone to remember your page by. So take time come up with a great looking photo that showcases your business, product, or concept in the best light. Use a color palette that's pleasant to the eyes, and if you're including text, make sure that it remains readable even in its thumbnail version. Speaking of thumbnails, make sure to edit the placement of your profile photo so it keeps the most important elements within the thumbnails.
Editing Your Navigation
Below your like page's profile photo is the all-important navigation section. This is what most of your page users would use to go around your page. Right now, the listing is limited to six tabs at most, with extra tabs only showing after a user clicks "More." You'll want to keep your most important tabs like within the first six, and if that's not the case, you can hide unimportant sections by clicking "Edit" and then the "x" image next to the tab you want to hide. You can also rearrange the tabs by clicking "Edit" again and dragging a tab to your desired location. Continue to review your navigation section as you add more tabs and content, to ensure that your fans can easily access the most important sections to them.
Customizing Your Welcome Page
By default, visitors to your like page will see your page wall. But many pages are now utilizing a special welcome or landing page as default instead. Non-fans are brought to this page and prompted to click like first before they can access premium content or a freebie. As you can imagine, it's an excellent way to drum up interest and increase likes as opposed to seeing a typical Facebook wall. Besides offering premium content, a welcome page is also a great way to define your page and what benefits the fans can expect from it.
Now, this is definitely the most technical of the concepts mentioned so far and unless you already have some knowledge of iFrames, building a custom welcome page might prove difficult. But the potential benefits are immense, so if you're going to invest on your Facebook like page's design, make sure that you prioritize this one. You can farm out the work to a designer, or purchase a software so you can still control the process, do it on your own and save more money.
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