Generating profits online has never been easier with blogs. With blogging platforms like Wordpress and Blogger, setting up a blog is as easy as 'A, B, C'. While Blogger is the easier of the two solutions to use, Wordpress is a more robust solution, and has more potential for generating big blogging profits, because of its array of features. It's also more search engine friendly, meaning search engines love Wordpress blogs!
It doesn't cost much to set up a professional looking blog. A free theme works just as well as a theme that costs a few hundred bucks. There are many open source templates which look highly-professional (do a search on Google...).
One of the biggest advantages of Wordpress, as has already been mentioned, is it's ability to create blogs which rank highly in the search engines. This is because of the various plugins which are available on the Internet for Wordpress. Do a search for 'Wordpress SEO plugin' and you'll discover a few very useful plugins which automate the SEO process. You'll be able to create metatags, title tags and the like easily, which all boost your search engine rankings.
The key factor in ranking highly in the search engines is your title tag. Include the most relevant keywords in your title tag. Also, turn on 'Permalinks' in your Wordpress control panel under 'Options'. This morphs your URL's for your blog posts into search engine friendly URL's. Instead of your URL being a dynamic one (which search engines have trouble reading), your URL will contain the title of your post, making it more friendly to the search engines.
The last step for boosting your Wordpress blog up the search engine rankings is by creating a sitemap. This is easily done using the Sitemap plugin. Search engines love sitemaps, and they are recognized as one of the fastest ways to getting ranked on the search engines quickly (and highly).
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