There are many ways to turn a traditional blog into a money making opportunity. The simplest and most common money makers for bloggers are advertising and syndication. But it's not necessarily as simple as cut and paste. There are many different forms of each and it is important not only to review your options as they come, it is also important to understand the fundamentals behind your blog and your readership.
Advertising
Advertising on blogs is the simplest and usually the first step anyone can and should make when turning a blog into an income generator. When doing this it is important to keep in mind that your blog is all about the content, not the advertisements. You can't turn your entire blog into an advertisement. You will alienate your readership and kill any hope of gaining revenue from that blog.
There are several options to consider when thinking about blog advertising. The first is to determine what type of advertising you want to share. Do you want to advertise your own products? Do you want to share information and ads from affiliate programs you belong to? Do you want to sell ad space on your blog? Once you know what type of ads you will be posting, consider where on your blog you will post them.
Posting an Ad on your blog can be done in one of two ways. The first is to create a separate page for advertisements and update this page frequently. With this option anyone who views your blog through an RSS reader will not see the ads you post. Ads on a page are only seen when someone physically visits your blog. The second option is to post an ad the same way you would post a message on your blog. With this option you are certain that the ad goes out to anyone who views your blog. The downside is that the more often you post the lower in the posting history that ad appears. It is possible to both post an ad on a page and post a that same ad on an Advertisement page on the same blog. Doing this ensures everyone can see the ad and you can potentially earn more from that ad, but it will take twice as long to perform.
Before you go through the process of signing up for affiliate programs or soliciting for ads, be sure to read the rules and bylaws of your blogging platform. Some platforms, such as WordPress, restrict the type of ads you can place within your blog as well as the types of outside code they will support.
Syndication
Syndication for a blog occurs when an outside entity pays you, the owner, for the content within your blog. This is usually for both current and future content. How much you are paid and the length of the contract varies from contract to contract. Though you can solicit such contracts, in general those who are seeking the type of articles/posts your blog contains will find you when they are ready to begin contract negotiations.
Syndication takes time. Those who buy blog content (and in effect the blogger) look for consistency, style, and content type when choosing whom to contract with. The longer you blog and the more consistent you are with your blogging the more likely it is that your blog will be syndicated.
Article Source: http://EzineArticles.com/3290673
No comments:
Post a Comment