Strategies to Use Applications With Social Media

No matter what media you use, you will follow the same strategy of submitting to multiple sites to help build a large Internet presence. A typical process for any article, video, or podcast would be as follows:

1. Create the social media,
2. Set up the media on your website or blog,
3. Install submission software, if necessary, or visit site for submission,
4. Identify which sites to market through application and whether you need accounts there first,
5. Visit all the sites you need to add accounts and profiles to and add them,
6. Add the links in the directories using the software,
7. Make sure the media is properly categorized and tagged,
8. Add keywords to the title and description,
9. Reply to comments on your submitted media,
10. Always add your website URL to all media, whether it is in the author bio, the end of a video, or as a final sound bite on your podcast.

Another way to create more traffic is to offer an incentive for that call to action to visit your site at the end. Maybe you can offer them a discount coupon, a targeted report or ebook. Once you understand your audience, you will be able to figure out what is the most attractive incentive you can offer them to come to your site and subscribe to your feeds.

Another factor that can affect how many people actually make it back to your site is the length of the URL they have to remember. You want your website URLs to be short, sweet, and memorable. Otherwise, they may try to get to your site several times and give up if they don't land there. Remember that with video and audios, they can't really cut and past video and sound bites into the address locater on their browser. They have to either remember it right or write it down and then try and plug it into the URL locater. Obviously, there is far more room for error this way when you are using videos and podcasts to help you increase your traffic. So, pay close attention to make sure that you are providing a URL that can be easily remembered and used when the time comes for them to hop back to your website.

For videos, you want to be brief. People are used to short mini-segments of information that they can view as they multitask. You do want to include an introduction on the video so that while it is loading the screen is actually marketing you or your business. At the end, you want to offer a final screen with your website URL and some incentive offer or special program you might have coming up to get them to go to your site.

For audio podcasts, you want to make sure the volume is set correctly to a medium level. Try to make sure your voice is pleasant and not fumbling for words. You want to follow a script that is light and entertaining. Being too serious or too commercial will lose you listeners. At the end, have a call to action to go and visit your website. If you don't ask, people won't know that you want them to do anything. So, ask and give them an incentive for doing what you ask so that they will follow through.

The types of social content that goes viral are usually ones that are funny, controversial, or entertaining in some fashion. Long-winded technical explanations don't do that well as YouTube videos. If you want to do viral marketing in different media, your best bet is to go check out what is already being successful online and then try to emulate their strategies. Keep in mind that it should fit your marketing niche and be appropriate for your image though.

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