It's a running commentary that with it's population of over 400 million active users worldwide, if Facebook were a country it would be the third largest in the world. Those numbers, for one thing, make Facebook a more useful method of communication and marketing tool for businesses than other social media site. Plus, it has all these other incentives as well:
- Zero-cost to set-up and get free website traffic
- Facebook has the professional quality of LinkedIn, but it's more relaxed and fun setting makes it less intimidating to connect with people
- Facebook has a Twitter-like simplicity in that it is an open platform where communication is free-flowing, the "Comments Box" allows users to easily comment, the "Live Stream" allows users to share and post updates in real-time
- Facebook can be an expansion of your blog or website as the interactive pages can be publicly seen by Facebook users and non-users, the HTML box can help a business get their own content onto their Facebook page, the simple tab applications allows the posting of events, photos, videos and music giving you the ability to create custom landing pages to promote certain events
Facebook can be one way to grow a business because of it's ripple-like networking and advertising global reach, but like any of the other popular social media sites, a strategic marketing plan to target your promotional efforts to relevant customers is key to success.
1). Start off a professional image with your Facebook Business Fan Page
For great branding, customize your Facebook fan page just like your website's pages so that customers relate you with just one consistent identity throughout the web and can easily form brand awareness on product details, special offers, and business events in just one glance of your page.
- Fill out the information page with complete contact details, such as your physical office address, phone numbers, email address, web link, operating hours, and company stats.
- Attach your business logo in the profile picture
- Fan interactions with your page show up in News Feeds of their Friends, so actively use the wall features, photo, video, discussion, links and events tabs to interact with customers for greater branding exposure, to announce product line-ups and new sales offers, create new buzz for the business and communicate effectively with them to value customer loyalty and manage customer expectations.
2). Promote and advertise non-stop
Remember that with social media it's very important to intermingle on a regular basis to build your community. Here are a few tips to promote your page on Facebook:
- Join Facebook Groups and Communities ~ Connect with groups or communities that will benefit your business to boost business exposure and gain potential customers. Become a fan of well-known experts in your field, you can gain exposure through a working association with them. The online world is always receptive to anything new and exciting. Collaborate on innovative events/promotions with competitors or non-competitive businesses, either through sponsorships or joint ventures, which will create buzz within and outside the Facebook community.
- Share your page information on other websites by leaving your Page Badge, which contains your contact information on email and forum signatures or as a sidebar on your own website or blog
- "Suggest the Page" to your friends and have them invite their "Friends" to "Become a Fan"
- Use Facebook ads to promote your page. Facebook offers a range of cheap advertising programs to businesses with a limited online advertising budget. Find these ad programs on the business page when you click on "Promote Page with an Ad"
3). Monitor Fan Base Traffic
The Facebook Insights link provides businesses a basic structure for tracking their fan base. The data here will help you grow your fan base as it gives you insights on total page visits, how content and posting frequency influence fan interactions, where your fans come from and what sorts of fans to target.
There is much to learn about me and my website. When I'm not enjoying my life as a father, husband or son, I am a member of the fraternity known as "Major League Baseball" (MLB). Over the years I've been viewed around the circuit as an intelligent and committed businessman. So I often pride myself for being the multi-dimensional athlete that I am. Extremely grateful for the gift that God has given me, yet being keenly aware that I will not pitch forever. I choose to use my platform as a professional athlete to foster my growth, as well as the growth of others in the world of business. Jasongrilli.com serves as the connection of my business to yours.
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