"Books" are to websites what "diaries" are to blogs. The content of the two differs a lot. Blogs are generally very short subjective posts and are more of a discussion area for ideas that you want to share with the internet. Sometimes a blog can be created for reviews of products or for marketing purposes. If you want to build up a business, then you need a website rather than a blog.
Some businesses do use blogs for marketing purposes. Along with a professional website, blogs can be a great way to keep customers updated with recent activities on your website. This is a great way to build a relationship with your customers - which will make them more inclined to make return visits to your blog. It's a bit like Twitter; a lot of businesses use Twitter to market their product - such as Starbucks. It's a great way to reach a lot of people in an effective way!
Blogs, like websites, are very easy to create and you don't need any computer programming skills. There are lot of great blogging platforms that supply you with everything you need when you want to create your new blog. Blogger and WordPress are both very popular blog platforms. Blogger is owned by Google and as such, their blogs will get really great search engine rankings. WordPress is widely known for being extremely user friendly. There are thousands of free templates on the internet, so you can create your blog to be exactly how you want it. Also, the design templates can be changed with only a few clicks - so your blog won't be down for days or even hours.
With WordPress, you can either host your blog for free or host it under your own domain name - which you have to purchase. It's better to buy your own domain name, as it means that you can do more things with your blog.
A great way to make money from your blog is through Google's marketing program: Google AdSense. It's free to sign up to and a lot of people make a lot of money through Google AdSense and other affiliate marketing companies. Some people even generate a full time income from their blog!
Blogs are a great way to market yourself. If you are creating a marketing blog to promote your website, remember to address your audience. Let them know what you are offering and give them a reason to visit your website and to want to be a returning visitor!
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