Facebook launched their Facebook Pages at the end of 2007 and it was a great success, is a great success still. Facebook fan pages are a God given blessings to small businesses. They can attract new contacts and thereby new businesses through developing their Facebook fan pages. Social sites are meant to be social - not selfish. Self-centered people are shunned by others. Likewise sites, let it be any social site, which brag about their merits and achievements only are shunned by the mass. Give others the chance to contribute something. Make the site interactive. That is the key to build a Facebook fan page.
You can just keep your fans coming back to your Facebook pages, by introducing interesting things into it. You can put up competitions with rewards; you can start some kind of debates or discussions etc. You have to keep your pages for fans live always. Never be tightfisted when praising some one on their achievement or winnings. Share your views, but without offending them.
Show them what an expert you are in your field of work or business, so that they look for you when a need arise. Another most important thing you must do is to keep you Facebook fan page updated always. It is needless to say that a stagnant pool gathers moss. In the same way, a Facebook page unattended for a few days will become stale and unattractive.
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