It only took a year and a half for a mobile app to get millions of people's attention; and one of them was a very focal fan named Mark Zuckerberg. The famous mobile app's name is Instagram, which was founded by two 20-something-year-old graduates from Stanford University, Kevin Systrom and Mike Krieger.
This illustrious app made a lot of noise early in April 2012 when the company's value was doubled and bought by an equally famed company, Facebook. The price tag on instagram was worth $1 Billion.
It was Systrom who initially came up with the inkling for the app and similarly holds a 45 percent picket in the corporation. Today, one question has been playing with the minds of many people: How did this one much-like-the-other-mobile-apps stand out from among the rest, and how did it capture the approval of many users that quick?
Instagram's original name was Burbn (the company's present start-up). They wanted to create a catchier name that somehow played with the thought of "right here right now" infused with the idea of recording the events and happenings of one's life, therefore the suffix "gram".
The new name instagram indeed caught many people's attention as it sounded so unique; additionally, it was memorable enough to make people remember it and share the experience of it with friends.
This huge deal between Instagram and Facebook was likened by many to Google's $1.6 Billion procurement of YouTube; which made Google a frontrunner in Internet video and permitted it to enlarge its publicity to new presentations and set-ups.
Many analysts were impressed by Instagram's quick rise to fame and fortune; they even see it as a gauge of how swiftly entrepreneurs can get things completed. With a prodigious company that is equipped with great teams, products and good company name, plus a extraordinary performance and implementation, achievement is within an arm's reach even in remarkable amounts of time
Changing your company name could be a bold step to take; Instagram knew that for sure, but they took that step anyway and look where they are now? Way far ahead than other companies who have been on the run to get to the spotlight. And now that Instagram is on the spotlight, people will surely criticize and question every change, flaw and decision they will undertake, and that is only one of the challenges they are about to undertake and part and parcel of the price fame has to pay.
Article Source: http://EzineArticles.com/7011392
No comments:
Post a Comment