How To Encourage Your Customers To Sign Up To Your List

You need to encourage your customers to sign up to your email list.

Gone are the days when you could simply say "Give me your email".

Potential customers need a good reason to trust you with their email address. They get enough spam in their inbox without inviting you to send them more. Sure, I know you're not going to spam them, but they don't know that unless you tell them.

Nowadays, you need to spell out that you won't spam your list. Tell them that precisely and have a clear link to your privacy policy where you tell them that again.

After that, you need to decide what to offer customers as an ethical bribe to join your list.

It could be the promise of hard to find information.

More likely, it will be a short report that you've written (or had written for you) that addresses some of the problems they are likely to face in your particular area.

For instance, if you're in the dog training area, you could offer them a series of handy tips to get their dog in better control. If you're asking them to travel to your town or city, let them know what attractions they can visit whilst they're there. You get the idea.

If your free gift is unique to you, tell your customers that they can only get it from you.

If it's chargeable elsewhere but they get it for free for signing up with you, let them know this fact.

You need to work hard on persuading your customers to sign up to your list. Sometimes it's more difficult to give something away for free than it is to sell an item.

Monitor your signup figures. You should be aiming to get at least 25% of the people who visit your sign-up page to join your list. Ideally more.

Keep testing and tweaking until you get a sign-up rate from your landing page that you're happy with.

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