If you already have your own online store but would like to expand your business influence on social media like Facebook, here are some selling on Facebook tips which you will find useful. However, please do take the time to set up your company's Facebook account properly first.
Is Your Store Ready?
Setting up an online store is pretty easy once you get hold of a reliable shopping cart software. The main thing to consider is that you need a proper store first which will act as a focus point so that when you have a Facebook store, your clients could choose to check out your actual online store for a better perspective on what you sell. While selling on Facebook seems ideal especially if you have tonnes of friends on your list, don't forget that your online store is more important as it will need to cater to those who are not on your Facebook list. So get everything created properly online first. Your store needs to be running on live.
What Do I Need To Sell On Facebook?
Lots of friends, customers and clients. If no one knows about your Facebook store, how are they going to buy anything from you unless they go direct to your online store? The idea of setting up your own Facebook store is to try and convert whatever 'likes' into people being willing to buy your products. But that is easier said than done. You may need to run a few marketing campaigns on Facebook first to encourage your current pool of contacts to 'share' about your products and store to others. Getting them to 'like' a product is just the beginning. And you need to have all your products and categories successfully posted from your online store to Facebook store. This can be done if your shopping cart provider offers it as a feature.
Keep Your Facebook Store Updated
Make it a point that you post something new once a week so that you continue to maintain a level of communication with your customers. You could new product launches, sales or interact with your customers to get their feedback on how they find your products. In short, communication is key. And don't be surprised that your customers will want to reach you faster via your Facebook. Keep your cool if there are any angry or grouchy feedback and remember to remain professional and courteous at all times.
Summary
So remember to get your own online store up and running first before starting your Facebook store. Grow your Facebook store customers by running marketing campaigns there encouraging people to 'like' and 'share' your products. Happy selling!
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