Facebook has recently been valued at $50 Billion. That's a '5' with a whopping 10 zeros at the end!
The question is: What Exactly Makes Facebook So Valuable?
In the case of Facebook, the answer is not completely straight forward. But these are a few indicators:
- Facebook is the second most visited website in the world today (only topped by Google, and with You Tube catching up rapidly in third position)
- Facebook has around 500 Mio users to date, and if Facebook was a country it would be the 3rd largest in the world only dwarfed by India and China!
- 50% of all Facebook users log in every day!
Ok, so these stats are truly mind-boggling, but what does this mean for you as a business owner? Firstly, despite the fact that Google is still the world's leading website in terms of visitors, people actually spend a lot more time on Facebook than on Google. Their frame of mind is different when they are on Facebook, too. They are much more relaxed, because it's where they 'hang out', connect with friends and chat. In this state of mind, they are much more likely to buy!
But there's more...
More and more people use Facebook as a referral system. This is a post from my home page from just a few moments ago: "Can anybody recommend a good reliable plumber in the inner west? please." This post attracted 5 comments and recommendations in just 14 hours! In another scenario, a happy customer might leave a positive comment on your page for hundreds or even thousands of potential customers to see. Some of these might take this as a clue to go and check out your website!
These 'referrals' are very powerful, and break down a lot of barriers between a potential customer and an actual Sale.
In terms of your website this means that people who come to your site from Facebook are highly likely to come with a real or implied recommendation, and are much more likely to buy!
Apart from creating stronger relationships with your clients, getting more exposure and thereby more traffic to your website, there are some very tangible reasons why you must be represented on Facebook today:
1. It drives traffic to your website.
2. It helps rank your own website in the search engines.
3. It gives you access to millions of people.
4. It's viral (I'll explain that in an upcoming article).
5. It's FREE, and easy to use.
6. It gives you a platform to interact with current and prospective buyers.
7. It provides powerful back links to your website (again, I'll talk about that in another article).
The Bottom Line: If your business is not represented on Facebook, then you are missing out on real profits.
And if you are not creating those powerful relationships with the social media crowd today, then somebody else will! And they will take your customers and clients.
On the other hand, if you do get started on Social Media you will attract more customers easier than ever before and significantly reduce your customer acquisition costs.
Article Source: http://EzineArticles.com/5779674
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