The 4 Easy Steps to Creating a Presence on Facebook

If your website is not promoted on Facebook, your competition's website probably is...

Facebook drives large amounts of traffic on the internet. It is the third largest search engine in the world and has enormous power in pushing and driving clicks of people's mice. It is almost mandatory to create a presence on Facebook if you want your website to succeed.

I just finished creating my Facebook page for my business, and it was surprisingly easy. I'll walk you through the steps directly.

Starting a Facebook Page

Most people only know about creating personal pages on Facebook, but Facebook allows companies, bands, causes, and basically any kind of group to create their own areas. The following are the types of groups you can create pages for:

1. Local Business or Place
2. Company, Organization, or Institution
3. Brand or Product
4. Artist, Band or Public Figure
5. Entertainment
6. Cause or Community

Just like on a personal page, there are photo and wall areas. The primary picture for the top left area can be any picture up to 200 pixels by 600 pixels. We'll talk more about this later on.

The URL for a basic Facebook page for a group looks like the following: facebook.com/pages/xyz...where "xyz" is the name of the company or group.

Now for the simple steps in creating your new page...

1)Go to facebook.com/pages

Click on the link in the top right of the screen that is labeled "Create Page." This link starts the process of defining the page and you will soon need to give some basic information about the page you want so that Facebook can create it for you.

2) Now you have a bunch of options to choose from. These are all the types of non-personal pages you can create...

1. Local Business or Place
2. Company, Organization, or Institution
3. Brand or Product
4. Artist, Band or Public Figure
5. Entertainment 6. Cause or Community

Click the type of page that you would like to create.

3) Answer the few questions Facebook gives you...

Every one of the types of pages above has different options. For local pages, Facebook asks for a name and location. For all others, subcategory and name are required. Overall, Facebook does not ask for very much information at all.

Just like a personal Facebook page, the left sidebar includes the high level menu options. They are listed below. These are the same options shown as a default on personal pages.

1. Get Started
2. Wall
3. Info
4. Photos

4) Market Your New Page

Once your basic page is created, the "get started" option is shown which gives you a to-do list for promoting your new Facebook page.

1. Invite your friends
2. Tell Your Fans
3. Post Status Updates
4. Promote This Page on Your Website
5. Set Up Your Mobile Phone

Once you've posted status updates and received fans (people who click the "Like" button), the Get Started option goes away.

You have access to more detailed options in editing your page by clicking on the little "edit info" link in the top center of your site page. This gives you dozens of simple options for controlling how your page looks and who can access it.

Now that you've created the site and have people starting to look at it, you need to post regular updates to it to make sure your following increases. Posting great content is a surefire way to attract more and more people.

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