Friday 8 February 2013

How To Use Social Media To Drive Huge Traffic To Your Websites


If your websites, sales page or your brand name does not appear in search results for queries related to your niche market or product, your prospects are unlikely to consider you and you will often lose that potential prospect to your competition.
One way for you to be found in search results, keyed in by searchers, of course is by ensuring your own websites or sales page appears, but social media gives you almost unlimited chance to show up for any number of queries that use language you may not possibly realize your audience are using.
You must realize the importance that your potential customers are searching and looking for authenticity. Attempts to hide from social media sites with positive information of and fake testimonials of your brand are most likely to backfire.
The best tactics you would follow include:
• Ensure that you have a voice in places your audience are talking about you.
• Facilitate discussions and engaging online with your potential prospects and customers.
• Provide valuable and targeted content, in the form of articles, interviews or other rich resources to content creators.
You can do this manually or engage a service to monitor the likely places where people could be talking or commenting about your product, industry, services or your brand.
Do engage with the conversation whenever appropriate which can answer to their queries or doubt about your product or brand.
Do provide additional resources or references or information, clarifying details, and fixing problems.
In using social media in your email marketing business, the trick is to be helpful and engaging with your audience rather than overly promotional and hard-selling.
Keep in mind that people online are not spending time on these social media sites to be marketed or sold to.
However, they might be interested in your brand, product or service and may welcome answers to their problems and predicaments, inside information, and most important of all--an avenue for providing feedback.

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