About five years ago, social networking websites really became mainstream for marketing purposes. With the uprising of certain networking sites, along with the demise of the more scammer types of sites, social networking has become one of the most powerful ways of getting traffic and leads for your business.
In this article, I will talk about four of the most powerful social networking resources online, and how you can use them to generate thousands of leads and sales for free.
POWERHOUSE #1 - Facebook
Today, Facebook boasts 200 million users, with 50% of them being active daily on the website. This results in billions of page views per month, and a whole world of marketing opportunities for all kinds of different companies big and small.
Utilising Facebook and leveraging their traffic is not a case of dropping a few links here and there. You have to engage with people on the site, and deliver valuable content related to your market.
If you can consistently do this, and engage with your audience, you have a rare opportunity to tap into thousands of targeted leads every day.
The beauty of Facebook is that you don't have to sell to people on there. Your personality and your content does the selling for you, and the ability to target people based on their current interests and profiles is a powerful way to make sure that your efforts are being spent in the right places.
POWERHOUSE #2 - Twitter
Twitter is another hugely powerful, highly trafficked marketing tool which allows you to target and connect with people directly related to your market. It is swarming with people who are actively engaged in certain topics and interest, which are likely to be a perfect match for your own website and products.
The idea is that you follow people, post regular tweets and build a following in return, through the power of organic networking. Following people is a way to get into groups and your content noticed, similar to how single people go to a cocktail party and hang around large groups of people to get in on the conversation.
POWERHOUSE #3 - YouTube
YouTube has now become one of the largest website on the planet, and gives you a great opportunity to deliver content that engages people and gets excited about your products and services. Just like articles, you can use video to educate people and warm up to you before selling to them. The viral nature of video sharing, commenting and video replying makes you tube huge social network not to be ignored. There's also the option to create channels and other subscribers to your profiles and channels, turning your business into a mini TV station, with links back to your site for free!
POWERHOUSE #4 - Blogging
Although blogging is a little bit more generic than the other examples, the truth is that blogging is the cornerstone of almost all social media today. Everything links back to a blog, and the technical nature of blogs allows you to virtually wire into a huge network of other bloggers and readers of blogs daily. With so many different websites acting as directories and hook up points for different bloggers, there is an endless amount of ways to get your blog noticed online.
Another way of getting your blog noticed is to generate lots of great content to begin with, and then reach out to fellow bloggers in your marketplace to see if they will review your blog, or post a comment about one of your most recent blog posts. Just remember, there are bloggers out there with hundreds of thousands of followers and readers daily, which means there is potential to tap into a huge amount of people within 24 hours.
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