Social Media = Increasing Exposure + Growing Traffic

The 2012 London Olympics is perhaps the best example to show how a growing number of sports enthusiasts are exploring social network to watch video clips of games played late at night or getting connected with their online friends via cell phones to get the latest updates on field.

Just before the beginning of the Olympics, TechBargains.com conducted a survey on how many people will remain 'active' on social media. The survey revealed that approximately 99% of online users (both male and female) are expected to use social media. 62% of women will use their laptops and 57% of men are expected to use Smartphones to interact with their social media friends.

Social media has become a part and parcel of our daily lives. Teenagers are especially seen browsing through Facebook, Twitter, Google+, and such other sites to connect, chat, and share interesting news and pictures with their online friends. The major benefit of social websites is that they can be literally carried with you on the move. With laptops, cell phones, and tablet PCs, internet browsing and social networking sites is as easy as getting a cup of coffee from the coffee vending machine.

This concept of networking has thrown open its doors to businesses who are always on the lookout for smarter ways to market their products and events. The 2012 Social Media Marketing Industry Report found that 85% of all marketers used social media for generating more exposure for their businesses. "Increasing traffic was the second major benefit, with 69% reporting positive." Social networking sites are used primarily to reach out to all kinds of customers belonging to different age groups and gender. They provide an easy shortcut way to display your products or talk about your events on a web platform that is regularly viewed and used by some millions of people.

Increased exposure means higher chances of sales and revenue. Millions of people get to know about your products and events by reading your posts and online updates. Interested parties can easily buy your products online or even place a booking for it anytime. Similarly, individuals interested to attend your event(s) can click on the registration link as posted by you on your Facebook Walls or Twitter Profiles, fill up the requisite forms and submit the same online; completing all formalities within a jiffy.

The 2012 Report also revealed the fact that corporate houses use Facebook or LinkedIn to create business partnerships. They keep on adding new potential contacts to their online profile pages and join different groups having like-minded people to remain informed about other major brands and get the contact details of important potential investors. Experts say investing more time on social media marketing can lead to more business partnerships and collaborations. For instance, companies that have an online social media presence for over 3 years saw a 72% rise in terms of business alliances and associations.

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