1. Know your audience. You're most likely to create effective blog posts if you know the people that you're serving. As a writer, it's important that you know and understand their needs and demands. You also need to know their preferences and those things that they consider very important. Through this, you'll easily figure out how you'll write your posts in such a way that you'll be able to help, educate, and entertain these people all at the same time.
2. Keep it short and simple. Online users are really not big fans of lengthy articles. Probably because they don't find it enjoyable to read something from their computer screens for more than a couple of minutes. So, keep your blog posts relatively short. It will help if you consolidate your ideas first before you start writing and if you try your best to stick with your chosen topics. Also, don't use fillers and big words. Make sure that your blog posts are easy to understand.
3. Make it scannable. Help your audience quickly find the information that they're looking for by making your blog posts easy to skim through. Doing this is relatively easy. Start by discussing your main points using very short paragraphs. These must not contain more than 5 sentences. Then, use subheadings and bullet points.
4. Ensure that your blog posts are informative. The only reason why people visit blogs is because they would like to be informed. So, make sure that each of your blog posts contains at least some. To get the kind of response that you're looking for, I suggest that you share a slice of your expertise and share some of your compelling secrets.
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