Banners are effective tools to promote your business online. If you visit a website, you will be often met by banners at the top of the webpage to welcome you and catch your attention to stay on the page and read on. Banners are also very effective tools for online advertising. Thus, if you want to promote your business online, learn how to create banners.
Banners can be made with the use of some simple image editing software. The most popular tool perhaps is with the use of Adobe Photoshop, although you can also use Corel Draw and other programs. The most convenient probably is using a banner creator program which is focused solely on creating fast and effective web banners.
In learning how to create banners, it is important to keep in mind that the main objective of your banner is to attract the attention of your target market and make them click your banner and visit your site. Keep in mind that there are also web banners that may attract attention but can annoy online readers, so be wise in designing and creating your banners. If you are familiar with pop-ups before, they do attract online surfer's attention but they also annoy them, making them ineffective means of online advertising.
To help you learn how to create banners, here are a few things that you may want to keep in mind.
- Make sure you choose colors pleasing to the eyes. Bright colors are attractive but make sure you avoid glaring ones as well. Red, for example, can attract attention but it can also be too glaring and annoying when seen on the web. Avoid too much white and too much black as well.
- Think of a catchy phrase for your banner. Make it short and interesting. Keep in mind that your objective for your banner is to attract attention that online readers will click them and eventually purchase your products or avail of your service after they have visited your website.
- Animate your banners. Animated banners have been found to be more effective than the static ones, but of course, if you want to catch attention, you can animate but make sure you don't overdo it. Glittery animations can be a distraction instead of something appealing, so you may also lose your purpose to get clicks.
- Don't forget the basics. Make sure your banners don't have misspellings and wrong grammar. This is a big turn-off for readers. You may be able to catch attention but you can't get clicks from them.
- Make banners that are easy to load. In learning how to create banners, make sure that you have a file that is not too large. This may cause your banner to load slowly and you should avoid this. When you are online, you can't just let the readers wait. To make your banners effective, use a smaller file that will load faster in any website.
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