How Start-Up Entrepreneurs Can Use Social Media

Have you started a business recently and wondering how to utilize social media to help get the word out about your business? Here are our top 5 tips to use social media for beginner entrepreneurs.

1. Get social.

In order to get social, traditionally, young businesses owners or traditional ones will attend networking events; connect with potential clients or even, cold call prospect buyers. Times are changing and although these are effective strategies in business, getting social in today's world means that entrepreneurs can quickly, easily, and effectively reach thousands of potential customers from the click of a mouse.

2. Learn about each network.

It's important to know which network you want to use online. Not every network is good for everyone. It comes down to a sort of personal preference and what will work for your brand the most effectively. We recommend that you learn about each network before you sign up to each one. When you know which tools to use and how they work, you can then really use each network to its max when starting to advertise your brand via social media.

3. Engage, connect and comment.

The worst thing that new entrepreneurs can do on social media for their businesses is to be inactive! The whole purpose of social media is to connect and engage with followers and fans. Ask questions, comment on interesting photos, and share things from other networks into your network. Being social comes down to the basics of communication; a two-way street! You want to chat, comment and listen too!

4. Offer Content.

When you start a business, you want to be the expert in your industry. Offer your fans and followers information, interesting articles, blog posts, statistics, and current trends in your industry. When you become an expert or a source for information, you will attract a loyal clientele that trusts your brand's recommendations and suggestions.

5. Follow Like Minded People.

Whatever social sites you are on, follow like-minded people or same subject matter users to get a feel for the social media platform and to learn how it works! Even if you comment on their social sites they will likely follow you back as an added bonus.

If you have just recently started a business and you are feeling overwhelmed, be sure you sign up for our free newsletter where we share marketing tips and some great advice!

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