What is social media?
Social media is the sharing of ideas and information through a number of different online platforms.
It usually involves sharing blog posts, information, images and audio files with other link-minded business owners, end consumers or both.
Popular social websites
There is a growing number of social media websites springing up online, with many hailed as the next big thing.
The four we've listed below are currently the main players in the marketplace.
- Twitter - allows you to share bite-size pieces of information of up to 140 characters and link to external content on the web.
- Facebook - you can set up a page for your business which people can 'like' and share content, information and promotions with them.
- LinkedIn - a business focused networking site where you can connect with other professionals in almost any industry worldwide.
- YouTube - a video sharing site which is used by businesses to broadcast their message and attract more traffic.
How will it benefit your business?
Social media may not be right for every business, so the benefits below are just a general guide.
- Most platforms are free to use
- You can communicate with people quickly and remotely
- You can gain global exposure for your business
- You can position yourself as an expert in your particular industry
Do you need to bother with social media sites?
These sites are not some magic wand to generate sales for your business. However, if used properly it can be a useful part of your overall marketing mix.
You can engage with other local businesses, potential clients and suppliers using the various channels and as most of them are free, you won't lose any money by giving them a try.
Jamie Fairbairn is experienced in local search & online marketing and has worked with many small business owners to improve their search engine rankings over the past 10 years.
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