"I am no stranger to healthy competition - working hard and playing hard." - Richard Branson
With the click of a mouse you can find out what your competition is up to and what seems to be working for them and attracting the attention of their customers. The most important information to gather is the type of feedback the competition is getting through social media. It's possible that someone has hatched a great idea and it may be something you could use and kick up a notch for your own social media.
What sentiments are your competitor's customers portraying? Is this similar to the kind of feedback you are getting? You want to find out what else is going on in your niche market and then improve on it. The purpose of checking on your competition is not to make them look bad in any way because that's not cool. The point is to have some idea of where you stand and be encouraged to make your social media better.
The main purpose of checking on your competitor's sites is just to gather information, plain and simple. Reading the competitor's blogs is a great way to get insight on what the competition has in mind. Get a feel for where they're coming from because it could present a helpful tool for you to build from. Follow their Facebook page, especially the fan response. What do fans "like" the most? What makes them want to interact and share the most? What makes them want to visit the business page on a regular basis? What questions are they posing to your competitor? Are you getting a sense of what the customer/fan is needing or wanting? Also, type in a word or phrase in Facebook.com/search and find other Facebook conversations that are talking about that topic and see if you can offer your solution their problem.
Build your strategy from competitor's ideas that have been successful. Use Twitter to gain information regarding a competitor's strategy. Again, you can put a word or phrase it Twitter's search and find tweets about any topic. If your competitors do not use Twitter yet, you can use Twitter search directories such as Twellow or WeFollow to find other companies in your industry that do.
Keyword search is another valuable tool. Find your competitor's website, research it by taking the web address and copying it to Alexa.com to identify its ranking and the keywords they use. Also, AdWords.Google.com is great for finding popular keywords being sought when people search for your niche and it also has a traffic estimator that will give you an estimate of how many clicks can be received in a given day per those researched keywords.
To begin a good search provided to you for free, you can find out how your competition fares using keywords, and you can create your marketing similar to those that are achieving success, but you will do it better!
Remember these tools:
- WeFollow
- Twellow
- Twitter.com/search
- Facebook.com/search
- AdWords.Google.com
- Traffic Estimator
- Keywords
- Alexa.com
Article Source: http://EzineArticles.com/7475661
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