The Single Most Important Ingredient in Making Money on Social Media

As a business owner, why are you on social media in the first place? Or if you're not yet on it, why are you thinking about it?

To make more money in your business!

Am I right?

Specifically, you want to sell your stuff to the people in your networks. But two big things trip most people up. First of all, they try too hard to sell. That does not work on social media. The other thing people often do wrong is they muddle their personal and their professional goals.

Now let me be clear. There's nothing wrong with having people in your networks who are friends, as well as people who you want to do business with. In fact, I encourage it. What you need to keep separate is your GOALS. Let me explain.

The best way to sell stuff on social media... is to hardly sell at all. Social media is NOT the place for long-form copy, ads, and hard sales pitches. It IS the place for you to be yourself. To talk about what interests you, as a person and as a business owner. By sharing interesting tidbits from your life and from your business, your friends, fans and followers will come to know you, like you and trust you - and then, of course, buy from you. And it just so happens that this is exactly the same kinds of things your friends are looking to hear from you as well!

But if the only people in your network are people who would never buy from you, then this technique won't work at all!

So one of the best ways to shine head and shoulders above your competition, and start making real money on Facebook, is to properly identify your target customers. "Target customer" is a marketing term that means a person who's more likely than average to have an interest in your products and services. No matter what kind of business you're in, or what kind of marketing you do, it's important to know who your target market is.

And if you answer the question by saying "Anybody who..." you're most likely casting too wide of a net. You need to be able to say if your customer is male or female, do they have kids, what are their hobbies or interests, what geographic area do they live in, how affluent are they, etc. Having this understanding is important in any kind of marketing, and social media is no exception. In fact, it is only by having this understanding that you will be able to effectively FIND your target customer on social media.

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