Using Facebook is a great network marketing lead generation strategy. You don't need to get through many leads to make sales either because there is instant trust and credibility that is gained from interacting via social media first before presenting your business opportunity.
In this article we will quickly go over how to use Facebook to get network marketing leads and how to convert those leads into sales. We will also look at the best types of business opportunities to promote to users on Facebook.
The first step is to work on building your friends list on Facebook by adding other like minded entrepreneurs to your contacts on a daily basis. Don't just add random people, but perform targeted Facebook searches in order to find other self employed individuals and entrepreneurs who will make a good fit for your business.
A good way to do this is to search for people who have the phrase "self employed" or "entrepreneur" or "network marketing" in their profile page and then add these to your friends list.
It is also a good idea to drop them a friendly personal email message to say how you found them and that you would like to connect with another like minded networkers. You will find that most work from home entrepreneurs are very friendly and more than happy to build their list of contacts as well.
What I also suggest doing is to segment your Facebook friends into separate lists. So keep your friends and family in your main list and then add the entrepreneurs that you find to a separate list named "marketing" or "networkers" or something similar.
What some people now suggest doing is to personally reach out and start conversations with your new contacts. This can work well if you are good with people and can spot the most likely recruits into your business. However, it can be quite time consuming and I suggest another approach.
Simply post a status wall update to your new list segment about your business opportunity. Don't make this boring and generic with information about the company and products though. Instead share social proof about the opportunity in terms of the support and community you have as part of your team and how that is improving the lives of many people etc.
And when you get to the stage of getting results you can post screenshot proof of this and things will really start to snowball. Remember, proof does not have to mean sales. Simply getting more traffic to your website or your first leads can be proof that your marketing is working and is enough to spark the interest in your followers on Facebook.
At the end of your update message provide a strong call to action to encourage your readers to click your link which will then lead to your lead capture page. On this page the visitor will be asked for their email address in exchange for more information on the business opportunity.
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