Facebook has emerged to be a very powerful tool for marketing and as of late more and more authors are using Facebook to promote their eBooks. You should know how to use Facebook to build your presence in any business but it can be particularly useful when it comes to promoting an eBook. There are people who are very good writers but don't know how to market their products which leads their efforts to go into vain. If this is you, you may find this very useful! It has become very easy to get followers and friends on Facebook so the right marketing will certainly help you to sell your eBook on Facebook.
Here are some tips to use Facebook for marketing your eBook:
- Start you Facebook page for you eBook and provide a link to your website on the page.
- You can also use your Facebook page to provide interesting excerpts from your eBook.
- The name of the Page can be the title of the eBook.
- Make a group for your eBook and add as many people as you can so that it will help you to reach a broader number of audience. Start interesting discussions on the topic inside the group and make an interactive community inside the group. The group name can contain the title of your eBook. Invite your friends to join your group. Ask your friends to add their friends into the group which will help build the list of followers.
- You can also use Facebook Notes to cover some interesting areas from your eBook. This will certainly help you to provide the readers knowledge about the theme of the book. You can also provide the links to the website inside the note.
- Increase the number of your friends in your friend list daily by adding more users to your profile so that it will give you an added advantage of marketing your eBook to a large number of people.
- Provide keywords for your eBook in the page note or group so that it will rank higher on the search engines searches.
- Interest your audience by giving them a brief summary of your eBook. This will draw the audience towards your eBook.
- Get likes from followers and friends on your eBook page which will create a better impression about your page among the audiences.
- Post events about your public speaking engagements, library visits, book signings related to the eBook.
These tips will help you get a big fan following on Facebook and provide you with the direct marketing of your eBook to the Facebook users thus getting a larger number of hits and visits on your website that promotes your eBook. from there you should be concerned about the conversion ratios and performance of your site itself. Ineffective marketing such as badly performing pitch pages can undermine your efforts to get traffic if your not maximizing your traffic in the first place. This is always something to consider as sometimes it's not so much about the volume of traffic as it is the way eBook is being pitched to customers.
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