The internet has exceeded 200 million websites and there are at least 25 billion pages on the web. That mentioned it sounds nearly impossible to make your site noticed, but thankfully social media giants like Facebook and StumbleUpon create social media traffic to shine some light upon the dim lit situation. Traffic is what it is all about, ask anyone with interest in online affiliate marketing.
With the importance of social media traffic on the rise it would go without saying that we focus our attention on Facebook. However, much to our surprise StumbleUpon has surpassed Facebook as the top source for the the traffic in the US according to figures by StatCounter. StumbleUpon is responsible for 43% of traffic which comes to about 700 million page views. While Facebook accounted for 38% of page view referrals.
This traffic is measured by calculating the share of traffic sent out from seven of the largest social media outlets, these include StumbleUpon and Facebook as well as YouTube, Twitter, Reddit, MySpace and also Digg. StumbleUpon is a social or content discovery channel were as the other online giants are classified as social networks. The surprise behind StumbleUpon's success is very much in its size. It has 13 million users compared to the 500 million users on Facebook. This however does not reflect the actual traffic to StumbleUpon but rather the social media traffic to other websites.
A writer for Adotas said that the difference between StumbleUpon and Facebook is that if Facebook is where people converse, then StumbleUpon is where they find the topics to fuel the conversation. Just like the importance of good affiliate software programs, the right traffic could make a site go from zero to hero. StumbleUpon's internal teamwork could very well be one of the major reasons the discovery engine has got the wherewithal to steam past its competitor, Facebook, on the highway race of social media traffic.
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