You are using social media in an attempt to engage with your customers however all you have managed to do is engage with your own team and circle of friends. Yet you see all of your competitors running successful social media campaigns, thus the question is just where are you going wrong?
Perhaps the clue is in the word social. You are being social, it is just not with the right people.
There are plenty of ways to promote yourself using social media and perhaps you have tried special offers, video updates or even competitions. Yet your results were still the same, your social circle loved it, won all of the prizes and any new customers soon drifted away back to their own social circles.
If you implement this strategy, your inner circle will not really care about you and your social media strategy as most of them either helped to create it or are already doing their own version.
If you turn your social media strategy on its head and begin to provide focused benefit without expecting anything in return, strangers will soon begin to respect you as the go-to source for this information. People are tired of there always being a catch to the provision of information, remove this irritation and you will immediately become more respected. However for this to work you must do this as part of a daily routine and not as a fad or an exception.
This is a long-term strategy that will bring rewards in very quickly but most definitely not overnight.
Before you start rebuilding your social media strategy, you must ensure that you can maintain this in the long-term and that you are not following fashion blindly. Always ask yourself, if this site was to shut down tomorrow how would your strategy manage, is there an alternative site waiting in the wings?
When the AdSense market collapsed there were many marketers that got massively caught out by this because they did not take a strategic view on their growth plan. The best plan is always to learn from the mistakes of others and avoid their repetition.
With this in mind there are many social media sites out there from the top dog Facebook through the re-invented MySpace down to the more specialist ones like Foursquare. The key is not to focus on just one of these, rather have traffic following you from feeder sites to your central social media hub.
Start be defining where you think the majority of your potential customer base hangs out, is this the same place as your current customers or are there significant pockets elsewhere. At each of these sites compare the potential for multi-media presentation as you are looking for a place to set up your base camp. This does not necessarily have to be where most of your current customers are at the moment. Actually getting these people to take action and travel to another site is the first step in the customer engagement process, do not let your customers grow complacent.
With your base camp setup, now it is time to send out your content seeds, you will need differing media formats depending upon the preferences of each sites users. You will already be aware of this as during the research phase you made notes on the most common media updates used on each site. Use Google Alerts and press releases to stay abreast of your markets developments and of course mix this up with non promotional information about your company.
If you repeat this on a daily basis you will soon have the most intelligent and up to date customers in the market. Then when someone asks how do they know so much and they reply because you told them, you know your system is working.
Article Source: http://EzineArticles.com/5350991
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