Is Your Business Taking Advantage Of The October Social Media Boom?

A recent study has revealed that October is the second busiest month for social media use, just behind December, with Facebook topping the list. It is most likely that festive arrangements and celebrations make December top of the rankings when it comes to social media traffic and Christmas sales is just one good reason why businesses should be taking advantage of the October traffic boom by using a variety of techniques.

Universities and colleges commencing their autumn terms, as well as the working population returning from their holidays, means that sites like Facebook are useful communication tools during October when there is lots to catch up on over the summer months and many new friendships are being formed.

In order to take full advantage of this October boom, companies and brands need to increase their social media engagement and offer fans and followers even more reason to become a brand ambassador and join the social chatter. Social media sites have become a fantastic way for brands to connect with a captive audience but businesses must keep content fresh and interesting as well as make it as relevant as possible for their target audience. For example, the increase in students staying up to date with the latest happenings on campus in October is the perfect opportunity to target this group with a campaign, offering something for free or discounted to students has the potential to go viral very quickly.

By using social media as a PR and marketing tool, companies are able to drive Christmas business from October right through to the busiest month, December. Must have gift items should be being highlighted on social platforms now and also used in posts to generate engagement, whilst fans' endorsements of products should start be utilised as much as possible - reply, re-post or retweet. With high inflation continuing and more tough economic times ahead, sales, promotions and competitions can help brands cash in early from those looking to buy early and get a bargain. Running exclusive competitions and offers through social media sites is attractive to users when very little is required in return.

Many companies have their own Facebook or Twitter profiles and the trend will almost certainly continue to increase in 2012, especially when Google+ brand pages go live. By having the social media presence they realise the potential of using these networks as a business tool for brand awareness and product promotion. However, by creating targeted campaigns and taking advantages of traffic peaks, the potential for a brand's bottom line to be positively affected increases.

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