Stop Focusing On SEO And Google Will Chase You!
It's important to understand the significant difference between traffic from the search engines and traffic from Social Media sources. Once you do, it will transform the focus of your marketing.
Search traffic comes to your website with interest, perhaps, but generally without any prior relationship to your business.
Of course I'm not talking about people who search for your business name - those people know you, or have been exposed to you by word of mouth, print etc.
By search traffic, I draw attention to the audience of new people who find you through the search engines - and I want to compare them to the audience of new people who may find you through Social Media Channels.
People who find you through organic search, or worse, through paid Google Ads, are starting a relationship with you from a cold start.
On the other hand, if people find you through Social Media, it is because one of their friends or family mentioned you online. When traffic lands on your site from a social media source, odds are much better that this person was referred to you through online word-of-mouth.
Referral From A Trusted Source
Word-of-Mouth marketing has always been recognized as The King for building sales. For this reason, web design for Fishing Lodges should focus on a strong component of user-generated Social Media content that re-featured in a search engine friendly blog format, and emailed to opt-in subscribers.
The Economics of Facebook Marketing
With about 30% of the US population on Facebook, we can assume that about 150 of our 500 guests will have an account on Facebook. Studies show that the average Facebook user has 120 friends.
150 people x 120 friends each = 18,000 people who could possibly receive a direct notification about the fishing trip pictures that your guests posted on Facebook!
Not just people, but 18,000 friends and family... cousins and co-workers who are sharing a fun moment with someone they know and like and trust.
Some readers may resist these numbers and the quality of the leads that may be generated by pointing to the general demographics of the people who are using Facebook - it is generally a younger audience than those who are driving to Canada and paying for the trip!
Details show that just 30% of the audience on Facebook is 35 years or older. 30% of 18,000 = 5,400 friends, family and co-workers who might be in the demographics our Fishing Lodge owner caters too.
Imagine our Fishing Lodge is open for 27 weeks of the year. Each week, happy guests go home and excited new vacationers arrive. Each week, guests post pictures to Facebook. If we take our number of 5,400 from above and divide by 27 weeks, we find a potential to generate 200 word-of-mouth referrals to friends, family and co-workers of your current guests - who are 35 or older - each week!
What would happen if the guests to a hypothetical fishing lodge were to post pictures of their fishing trip to the fishing lodge business page on Facebook? For example sake, let us make up a (beautiful, remote, American Plan) Fishing Lodge in Canada that will serve 500 people through a typical fishing and hunting season, mid May until end of November.
Article Source: http://EzineArticles.com/5686803
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