Getting traffic to your website or squeeze page is a vitally important aspect of building a business, and is the key element so many people struggle with. The problem many face is that they want instant traffic without paying for it. Having little money to invest in traffic generation does not have to be a bad situation to be in.
I found myself in that situation when I first started my business, and used free methods to drive traffic to my squeeze pages, convert it into sales and then reinvested that profit back into my business. In fact, I still rely mostly on free traffic generation strategies to this day.
Remember, when you drive traffic for free, it is costing you nothing so everything you make is PURE profit.
The only expenditure is time, which is something everyone has to put in regardless of how much money they make. But time is not even a major factor using some of the methods I am going to show you. The next part of this article identifies ways in which you can drive targeted traffic to your squeeze pages in DROVES - without spending a cent.
I use every single one of these techniques and can assure you that if you also use them as I explain, then you will see massive traffic hitting your squeeze pages.
People have this totally false idea that if traffic is free, then it is going to take a lot of time to generate it in comparison to paid traffic. People also believe that free traffic is not as good as paid traffic.
It's not true - Set out below are my top ways of driving MASSIVE amounts of free targeted traffic to my squeeze pages every day.
Free Traffic Exchanges
Free exchanges mostly all work the same way; in return for viewing other people's websites or squeeze pages, you generate an advertisement for your own (usually on a ratio of 1:1). I've found that many of the websites on traffic exchanges are promoting tools or products that I already have, but there can be some real gems. It's worth spending some time surfing the exchanges, as not only might you find one of the gems that can help you, but you're also generating traffic just by looking!
You do need to bear in mind that many of the people who use traffic exchanges are in the internet marketing business themselves, so beware of trying to promote products that they probably already have as you'll be wasting your time and effort.
Instead, concentrate on promoting things that will help them in their business. For maximum effectiveness, my free eBook "Marketing Magic" will help you compose effective advertisements (particularly important when you consider that your ad has to be very short and must attract the casual surfer).
Forum Marketing
Love it or hate it, forum marketing is probably one of the best ways to drive targeted traffic to your squeeze page. If you are already a forum member somewhere, you will be well aware that almost everyone has a signature file that links to products they are selling. In fact, many very experienced marketers have even stated publicly that the forums are a part of their business plan for driving traffic to websites and squeeze pages.
Best of all, this traffic is usually laser targeted and VERY interested with what you have to say.
However, in non-internet marketing niches, many forums are somewhat wary of allowing people to include signature links beneath their posts. If this is true for the market you want to build a list around then, to be honest, there is not much you can do about it. In your profile for whatever forum you belong to, you may be able to link to your squeeze page which will drive some traffic to your squeeze pages.
Remember that the golden rule here is not to SPAM the forums or you will look like a desperate fool (and probably end up getting blocked).
Join in with debates, give advice and be a part of the community. Once you show that you are an authority, then almost everyone who uses that forum will look out for your posts and most will click your signature link. They will also usually sign up to your list to hear what you have to say to them.
Webmaster Interaction
Not too many people utilise this method and for that reason it still works extremely well. Let's say you were looking to build a nice targeted list around the topic of "still photography."
One of the first things I'd do would be to approach the webmasters of the top ranking websites in the natural listings and ask them to work with me. Note - it is extremely easy to convince webmasters to work with you on this, as they are always looking to make some extra money for doing very little work!
I would type in "still photography" and contact the webmasters of the top websites and tell them they could make 50% of any sales generated for giving away a FREE eBook of value to their website visitors.
An important note to make is that many of these webmasters have no idea about mailing lists and how you giving away a free eBook can grow your business. With most of them, the only list they have is one made up of their past buyers. I think it is better to keep it that way and not let them in on our little secret!
Any time the web-master sends a visitor to your squeeze page who then signs up, then CONFIRMS their subscription and purchases a one time offer or upsell, you pay the webmaster X% of the OTO price. Simply having a link on the top ranking website for a market can drive thousands of people to your squeeze pages every day of the week.
An even better way of doing this, is to contact the webmaster and offer them FREE advertising in your e-book in return for a link to your squeeze page. Mention that the guide will be going out to thousands of people who will be interested in his site or products and that it will bring him huge traffic. What webmaster would refuse this offer?
This method is my favorite way of driving traffic to my squeeze pages because it is easy, quick, free, and VERY EFFECTIVE. To ensure the webmaster will work with you, make sure that you highlight all the benefits it will bring them for doing so!
Article Writing
Writing articles is not everyone's cup of tea, but it simply cannot be overlooked when trying to drive traffic to your squeeze pages. It is highly effective. By writing articles you will be getting back links to your websites, which will increase the search engine placements and thus visitors.
By submitting lots of articles to different directories you will get thousands of back links. However, this only works if the websites that back-link to you are relevant to what your websites are all about. Basically, by writing articles on low competition highly searched terms, your articles can get high search engine placements, lots of traffic, and ultimately lots of opt ins for your mailing list.
It is important to note, however, that you should post to article directories that have a good history with the search engines. If you were to post them on your own websites then you would get nowhere unless you already had a website that ranked well.
MySpace
Myspace is an excellent way to drive traffic to your squeeze pages. In fact, you can paste your autoresponder code into your homepage on Myspace and have an opt in form right there, without even building a squeeze page!
By placing your autoresponder HTML on your Myspace profile, you have another FREE source of traffic. Follow the points below and your opt ins will be increased significantly:
1) Build a profile and homepage that is RELEVANT to your market. (i.e. if you want people to join your dog training newsletter, make your profile relevant to dog training.)
2) Include your opt in box on your homepage.
3) Join the Myspace groups and forums for your market.
4) Post links back to your homepage.
5) Invite people interested in your market to be your "friend" and the chances they sign up will be high.
6) Count the opt ins!
Use Myspace for this very purpose and see great results!
When thinking about driving traffic to a squeeze page, it is wise to think of using as many different methods as possible and getting your link out to as many RELEVANT people as possible.
When you use multiple methods of traffic generation. You'll notice your lists grow rapidly and consistently over time. Soon enough, you will have broken the elusive 10,000 subscriber barrier and it will be a case of onwards and upwards as you rinse and repeat in different markets.
The sky really is the limit with this form of marketing! All it takes is time, so what are you waiting for?
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