You might think Facebook is just for college kids talking about what they are doing Friday night or a place to share pictures. Well, those things do go on, but Facebook has grown into much more than that. It is now one of the most popular places online where people of all ages and backgrounds come together to connect and socialize and when this happens successful businesses take notice and look for ways to be involved.
Facebook is a great place for businesses of all sizes to find opportunities. Whether you want to market a new product and get instant feedback, get attention for a product or service you want to launch or connect with like minded people to solve a business problem, Facebook allows for all these things to occur in a easy to use environment.
Here are 3 quick ways your business can benefit by using Facebook:
First, Establish An Account For Your Business. This sounds simple but to take advantage of Facebook, you first need to be involved. The sign up process is simple and should only take you a couple of minutes from there, you now have some work to do.
So you now have a Facebook account for your business, what's next is to Fill Out Your Profile Completely. You need to give as much information about your company as possible, add pictures and even a video to complete your profile. When you start connecting with people, especially customers, you want to earn their trust and continue to have them come back to your site. You can do this by showing them who you are but don't go too personal, this is for your business remember.
Now third, Actually Use Facebook. Many businesses just sign up and think that's all you need to do, well, that's not enough. Facebook is a vibrant community where people check in often throughout the day, if they connect with your business and like what you do, you can't just sit back and pat yourself on the back, you need to engage them. Ask them questions about one of your products, maybe send them a quiz and reward people who fill it out with a gift certificate, etc. Basically, you don't have to post something everyday but if you connect with customers once a week so that your business is "top of mind," that would be perfect.
One last bonus tip, Facebook now allows for "vanity" URLs, what that means is that you can get facebook.com/yourbusinessname, this is something that is highly recommended you do immediately after signing up.
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