Thursday 9 January 2014

How to Use Facebook for Brand Marketing

Today, Facebook is not just about connecting with friends. The platform of Facebook has been exploited by business entrepreneurs for marketing brands and generating traffic to their websites. With the use of different software applications, you can also empower your business pages on the social media to act as a brand promotion platform for the proliferation of your business.
Amongst the many uses of Facebook, brand marketing is the task that most business entrepreneurs focus on. Here are a few tips that would make your business stand out while attracting visitors to become fans of your products and services:
Promoting through business profiles
Before starting a promotional campaign online, you must focus on the creation of a profile. It would be the face of your business to visitors. Your profile should reflect on the type of business you do and contain information regarding the whereabouts of your business.
Add potential customers and share your thoughts and ideas with them. Attract as many fans possible to your business profile on Facebook; brand marketing has never been so innovatively done before!
Provide all your details
To get maximum fans on your profile, you must make your profile neatly. Your profile should essentially contain all the details about what your business is about, contact numbers, and email ids. You must have your company's logo to help your visitors recognize your business.
Create Facebook page for promoting business
Creating a Facebook page adds value to your business profile. By creating a Facebook page, you can post your updates, invite friends, share information regarding various events and offers that your company is organizing for its fans, and can import blog feeds. Make sure that you are creating a keyword-rich page to facilitate search engine results. In addition to making official announcements, you can solve queries of your clients and customers.
Use Facebook application wisely
Utilize the power of software applications. Intelligent use of various applications can increase the functionality of your profile, which would help you to attract visitors and retain them too. Do not clutter your profile with too many applications; neither keep yourself from adding third-party applications that create a friendly environment in your profile.


Article Source: http://EzineArticles.com/5081623

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