Undoubtedly, Facebook is the number one Social Media website around the world. With hundreds of millions of members, this social networking giant receives a tremendously huge amount of internet traffic. It has crossed the milestone of over 1 million active users. Approximately one in every seven people, across the world is an active user of the social network. So, if Facebook isn't a part of the online marketing strategy of your business, then you are definitely missing out on a huge opportunity. You may have not imagined ever, but using the social network properly for advertising and marketing can do wonders for your business.
To start with your business marketing on Facebook, first of all create a fan page or a group. A fan page is a start medium for the people to know about your products or services. It will attract the usual Facebook users towards your company. You can create a Fan page for free of cost and that too, within a few minutes. Creating a fan page only requires a few minutes time and is absolutely free. If you cannot create it on your own, you can get it done by someone else who is a frequent Facebook user or just follow the steps and instructions mentioned given on the site.
On the Fan page, you should provide brief details about your products and services. Also give your business name, address and contact details, so that if a person is interested to deal with you, he could contact you. You can also add images and videos related to your business, it may attract the fans to know more about your business.
You should also constantly keep in touch with your fans, as some of them may be your potential customers. Some customers may also post after-sales questions on your wall. Answer all their queries directly on the Facebook page. This method is often more efficient than answering phone calls. Allows other customers to read common questions and answers so that they won't need to approach you individually.
Request and encourage your existing and potential customers to 'Like' your Facebook page. Once they like your page, they will receive regular updates about your products on their wall, that could also be seen by their friends. It will build awareness of your company. Also, if a customers posts a positive message about your products or services, his friends will also know about it through his wall. If you have a website of your own, provide its link on your Facebook page. It will steer extra traffic on your website site. Fans visiting your website can be end up buying your goods or services.
Furthermore, there is 'Facebook Places' that allows users to 'check in' on mobile devices at a particular place, so that their friends can see their location. You can use Facebook Places so that when a user checks in to a neighborhood, street or business, they receive a list of nearby businesses offering discounts and rewards.
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