You can consider developing customized Facebook applications to market your business activities on the popular social networking platform.
With millions of people accessing Facebook on a daily basis, most of the companies and online business owners are launching dedicated apps on a regular basis.
Once you launch a customized app on Facebook, the same can be used as an efficient medium of communication, marketing and advertisement.
You can use the app to attract new clients as well as stay connected with existing and old clients.
A business also has options to use the app as a medium to collect feedback, comments and suggestions from different segments of Facebook users.
Creating Brand and Product Awareness:
A Facebook applications launched by your business will be very effective in creating a brand and product awareness.
As the social networking website is daily accessed by over 750 million users, the app can communicate with the right clients based on specific demographics like their location, occupation and age group.
The online goodwill and brand awareness will also be helpful in increasing your existing sales figures.
Building Online Reputation for Your Business:
The online reputation and goodwill is essential for a modern business to attract new clients.
As popular search engine results also include Facebook business pages and profiles, your Facebook applications can be viewed by most internet users.
You can include specific features in the app to collect opinion of these people regarding your business activities and brands.
Based on feedback and comments of your clients, you can implement the required changes to improve the popularity of the products or services offered by your business.
Engaging Existing and Prospective Clients:
Most modern businesses love to engage and entertain their existing and prospective clients by providing them with exciting contests, events and other promotional offers.
These marketing activities will also be effective in boosting sale of advertised products or services.
Therefore, you can use Facebook applications to keep your customers engaged and interested by arranging online events and contests.
Driving Facebook Traffic To Your Business Website:
With millions of users accessing Facebook on a daily basis, the social networking website has become a great platform to advertise your business activities.
Similar to a Facebook business page, a dedicated app launched by your business can be used as a marketing tool to attract new customers.
Based on the information and details conveyed through the app, more and more users will be interested in visiting your business website to gather more information.
Generating Business Leads:
Unlike search engine results page, consumer information collected through Facebook applications will provide you detailed information about their likes, dislikes and tastes of your prospective customers.
Based on the information and details posted by your prospects as part of their Facebook profiles, you can easily include people in your business leads.
You can try to communicate and develop a healthy relationship with prospective clients on the social networking platform, or contact them through some other mediums of marketing like newsletters and telephonic sales.
Article Source: http://EzineArticles.com/6691495
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