Facebook, a social network service, has become one of the most popular websites today. As of the third quarter of 2010, Facebook has more than 500 million active users. It has become one of the most visited websites over the Internet and has ranked as one of the top websites along with other popular search engines. Facebook lets you create profiles where you can connect with your friends using personal messages, post messages to their walls or chat with them. The website also allows you to upload photos, albums and even videos that your friends can view and can add comments. Facebook users have grown since its launch in February 2004 by its founder and creator, Mark Zuckerberg. It was initially intended for Harvard students as an online directory for students but was later expanded to surrounding colleges in Boston. Anyone from 13 years old and above can create a Facebook profile now as long as you have a valid email address. More and more people are now Facebook users and use the website as a means of communicating with friends from all over the world. It has become a fad for people for all ages.
Even business establishments and companies have also signed up for Facebook. There are pages devoted to them where they post pictures of their products, and Facebook also allows them to update their status message with upcoming events or promotions. People can "like" these pages and they can automatically view the Facebook page of the business. Facebook, social media marketing, now serves as a platform for business, companies and individuals to advertise their products. Creating an account in Facebook is free and businesses can utilize the website as a medium for online marketing. You can easily update your customers by uploading images of your new products, upcoming promotions and set up an event date where you can invite guests to join you. Many have signed up for and utilize Facebook for communicating with their customers online as it offers a wide variety of users and will help you to instantly connect with them from all over the world.
Facebook, social media marketing strategy also offers banner advertising for businesses on their website. People can click on these banner ads to know more about the product or service. Banner advertising is another effective way of reaching out to potential customers especially on social networking website like Facebook because it caters to a variety of people all over the world. This type of advertising is proven to be effective in directing traffic to your website. It entails for a person to click on the banner ads and will then direct the customer to their website. It is necessary that your banner ad is enticing and attractive enough to be noticed by their potential market. Facebook's banner ads are minimal enough and do not crowd the website and cause eye sore to its users, and this is one of the reasons why people and businesses prefer to advertise using Facebook.
Article Source: http://EzineArticles.com/5420453
No comments:
Post a Comment