One thing that people new to internet marketing underestimate is the importance of building their own mailing list. Even established website owners often fail to build their own list, which means they are missing out on a golden opportunity to monetize traffic and establish a relationship with their visitors. This is so important, that I am going to get straight to the point. In my opinion building your own list is the number one thing you should do if you want to be successful online.
Think about things you currently buy or get to know about online. Chances are that a percentage of the purchases you already make are as a result of reading about that product in an email. If you currently subscribe to any newsletters that provide useful content, I wouldn't mind betting that you are more likely to read those emails than others you may receive.
Building your own list is vitally important if you have a product to sell online or market products as an affiliate. It's also the number one way to connect with your target audience that has expressed an interest in receiving communication from you about the niche or topic they are interested in.
In order to build a list you need to have a website that offers something of value. In return for this, your visitor will provide you with their email address and join your list if interested. Think of this website as a simple landing page that outlines an offer and a place for the visitor to enter their details in order to join your list. It's nothing more technical or complicated than that, although there are more things you will need which I am going to outline in this article.
You will also need to sign up for an autoresponder account in order to deliver messages to your subscribers and build a relationship with prospects and customers. Once you have these things in place, the emails you send out to your list must be relevant and useful to ensure that you maintain good open rates and to strengthen the relationship over time with those that stay on your list. Providing you send out good information, the people on your list will look forward to receiving your mails.
Lastly, you are going to need a web-hosting account so that you have server space to upload your landing page. I recommend starting out with a shared hosting account that won't break the bank in terms of ongoing monthly investment.
Building a list requires a degree of patience and persistence as you will not build a sizeable list in a matter of days. Over time though, your list will increase in size and you will develop a good relationship with your subscribers. By building the right kind of list in your niche, you are also building a business with solid foundations in place that are not at the mercy of things like search engine algorithm changes. You will be able to connect with the people on your list in a matter of minutes and provide them with what they need.
As you get to know your list, you will have your finger on the pulse of what your market wants and also how you can best serve the people who actively read your mails and follow you. Do not be tempted to take shortcuts when building a list, because that could result in you having to start all over again from scratch. Stick to solid list building principles by setting up your own landing page, using a well-known autoresponder service, providing relevant content and working towards establishing a good relationship with visitors that join your list.
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