The one factor of successful email marketing is that of providing quality content to your subscribers often. Sure, you can promote your products as often as you want. But be sure to blend that with quality content emails as well! Send out free gifts often and your subscribers are sure to love you for it.
If you send a sales offer to your list every single day without regard or respect for your subscribers, they will just unsubscribe. And those who don't, will just start ignoring your emails. You will also receive a few angry emails, definitely not something you would want! However, if you email too little, your list might forget who you are and also unsubscribe to your list. A good rule of thumb is if you are mailing to your list than 4 times per month, you should email more. You should email to your list at least 4 times every month to keep up the responsiveness of your list
Your relationship with your subscribers is very important. We human beings tend to buy from people we like and trust. So you would really want to continue to build this relationship with your subscribers long after they signed up. The key to getting lots of loyal subscribers and raving fans is to show your personality in your emails and as mentioned earlier, provide solid content for free. It is also important that your first contact with your subscribers makes an impact. Make sure the free gift you give them in the beginning in exchange for their email is really packed with top-notch information.
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