In the terrestrial world, lead generation is not always an easy task. We've all seen the fish bowls at fast food restaurants that promise everything from a free makeover to a free vacation in exchange for filling out your basic information and placing it in the container. It's probably not news to you, but that is a common method for generating leads and one that has become less and less effective as people have caught on. On the Internet, lead generation does not have to be nearly so deceptive or difficult.
In this, the Information Age, creating a lead generation system can be as simple as starting with an opt in email mailing list that allows your web site viewers to subscribe to your newsletter or other periodic that might be of interest to them. Because it is understood that visitors to your web site are obviously interested in the niche topic area that your site specializes in, you have the added benefit of knowing that your personal lead generation system is producing a much higher percentage of qualified leads -that is leads that you already know have at least a passing interest in the product or service that you offer.
Your lead generation system can start out just this simply and even if the level of your business takes it deeper in the future, you can rest assured that the opt in e-mail list will always be a source of solid and highly qualified leads well into the future.
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