Want to learn how to sell on eBay? Maybe you already sell on eBay but find that your auctions are lacking viewers, watchers, bids and interest in general. Today I've taken the time to write this article on how to make that killer eBay listing. There are lots of steps involved in an eBay listing, so lets get started.
1) The Title of Your Listing
The title of your listing is incredibly important. Your title will determine your main keywords that allows your listing to come up when people search. For example, if your title is "Sony PlayStation console", when somebody searches "Sony PS3 80gb", your listing is not going to come up, or it could possibly if you have put those keywords in your description, but it would be on the last pages. This is why you should fit as many popular keywords to do with your product your selling in your title. Although, make sure it still looks good. More popular keywords in your title means getting into more search results. eBay allows you to use 80 characters in your title. so if you were selling a used 80gb Sony Ps3, this would be the title I would use:
The title of your listing is incredibly important. Your title will determine your main keywords that allows your listing to come up when people search. For example, if your title is "Sony PlayStation console", when somebody searches "Sony PS3 80gb", your listing is not going to come up, or it could possibly if you have put those keywords in your description, but it would be on the last pages. This is why you should fit as many popular keywords to do with your product your selling in your title. Although, make sure it still looks good. More popular keywords in your title means getting into more search results. eBay allows you to use 80 characters in your title. so if you were selling a used 80gb Sony Ps3, this would be the title I would use:
"Sony PlayStation 3 PS3 Console 80GB Excellent Condition"
I have used capitals at the start of each word and put PlayStation 3 as well as PS3. As some people will search one and some the other. This title is detailed enough and yet I had many characters left over.
2) The Details / Features of The Item
This section isn't difficult, just make sure you tick all the features the item your selling has, and any accessories included with it. This will make it clear to viewers what they are receiving if they win.
This section isn't difficult, just make sure you tick all the features the item your selling has, and any accessories included with it. This will make it clear to viewers what they are receiving if they win.
3) The Pictures
The picture(s) are extremely important in producing a successful listing. After you listing appears in search results, people will be drawn to looking at all the pictures of listings, if yours does not have one, or it isn't of good quality, they won't be tempted to click on the listing. To take a good picture, you will need to mess around with the camera for a while. I always find myself taking 10 photos before getting one that I'm happy with. for the best results, use a good quality camera, take the picture in lots of light and try and get as close as possible so that everything just fits in the picture.
The picture(s) are extremely important in producing a successful listing. After you listing appears in search results, people will be drawn to looking at all the pictures of listings, if yours does not have one, or it isn't of good quality, they won't be tempted to click on the listing. To take a good picture, you will need to mess around with the camera for a while. I always find myself taking 10 photos before getting one that I'm happy with. for the best results, use a good quality camera, take the picture in lots of light and try and get as close as possible so that everything just fits in the picture.
4) The Description
Your listing description is the point where you are telling viewers about your item, giving them all the details and trying to convince them to bid on it or buy it. The trap that many sellers fall into, is that they are too aggressive when producing their description. If you browse through listings on eBay you will find that some descriptions say things like; "PAYMENT MUST BE MADE BY PAYPAL WITHIN 24HOURS", or "NO TIME WASTERS". Sellers use capital letters to try and get their message across but really they are just scaring away potential buyers.
Your listing description is the point where you are telling viewers about your item, giving them all the details and trying to convince them to bid on it or buy it. The trap that many sellers fall into, is that they are too aggressive when producing their description. If you browse through listings on eBay you will find that some descriptions say things like; "PAYMENT MUST BE MADE BY PAYPAL WITHIN 24HOURS", or "NO TIME WASTERS". Sellers use capital letters to try and get their message across but really they are just scaring away potential buyers.
The best way to produce a description is to be casual, explain nicely what your selling, what is included and what condition everything is in. Do not use words that make the condition of your item sound slightly worse or better than it is. Just be completely honest. Leave a line between each section. For example:
"Your items name"
(space)
"What it does"
(space)
"Condition"
(space)
"What it does"
(space)
"Condition"
And so on. I have started to place everything in the middle of the page, as it looks a lot nicer I think.
If you are a reseller, and are selling multiple items brand new, you won't need to write as much and try to be more formal, but still polite.
On any description, for my entire time I have been selling on eBay, I have been using words at the end such as "thanks for looking", "any questions just ask" and "happy bidding". I don't use all of them on one description but I am being polite and encouraging buyers.
5) Your Starting Price
This only concerns auctions. Obviously if you are producing a buy it now listing you have the price that you want people to pay. For an auction, people have different views of what to start their listing at. I personally start all my auctions at 99p, and have always had success. In my experience auctions that are started at 99p always go for more in the end than auctions that are started at just below what the person wants for it. 99p auctions will get more attention at first due to the low price and in most cases, towards the end of the auction a bidding war will start. Auctions starting at high prices will not get attention because people immediately think they can get it for less. Therefore in the end, it will possibly get 1 or 2 bids. 99p auctions will have many more bids than this and end up going for more because people have started to bid on this item and they are determined to win it. Maybe they don't want to spend time looking for another auction as good as this, or they just get carried away with bidding. In the end, better results are achieved. I do not recommend reserve prices as people will get bored of trying to bid over the reserve price or will not even bother in the first place.
This only concerns auctions. Obviously if you are producing a buy it now listing you have the price that you want people to pay. For an auction, people have different views of what to start their listing at. I personally start all my auctions at 99p, and have always had success. In my experience auctions that are started at 99p always go for more in the end than auctions that are started at just below what the person wants for it. 99p auctions will get more attention at first due to the low price and in most cases, towards the end of the auction a bidding war will start. Auctions starting at high prices will not get attention because people immediately think they can get it for less. Therefore in the end, it will possibly get 1 or 2 bids. 99p auctions will have many more bids than this and end up going for more because people have started to bid on this item and they are determined to win it. Maybe they don't want to spend time looking for another auction as good as this, or they just get carried away with bidding. In the end, better results are achieved. I do not recommend reserve prices as people will get bored of trying to bid over the reserve price or will not even bother in the first place.
6) When to Start / End The Auction
Again, people have different ideas of when to start and end their auctions. However I have never ended an auction on any other day than a Sunday. From my point of view, this is when most people will be looking on eBay. Their not at work. Their probably not going to be out. Their most likely going to be at home. I usually start the auction on a Sunday for 7 days so that it ends next Sunday at around 4-8pm. This has always worked well for me so I have not been tempted to change.
Again, people have different ideas of when to start and end their auctions. However I have never ended an auction on any other day than a Sunday. From my point of view, this is when most people will be looking on eBay. Their not at work. Their probably not going to be out. Their most likely going to be at home. I usually start the auction on a Sunday for 7 days so that it ends next Sunday at around 4-8pm. This has always worked well for me so I have not been tempted to change.
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