When starting up a business online the very first thing you will hear all over the Internet is that the money is in the list. Many gurus who own big lists are able to create cash on demand by clicking a button. But building a list is actually not as simple as one would imagine. There are loads of things to consider and the results are unique. There is also no use of a huge list if you do not have a sales funnel set up that automatically builds your list and turns your subscribers into buyers.
There are two concepts currently available on the Internet and you might want to find out more about them before you decide how to build your list online.
Basically one group of Internet marketers say that you do have to build a list first by giving away free training, e-books, reports, materials, software and then build up relationship with your subscribers. After you have built rapport you will be able to successfully market them as they will trust your recommendation.
The other group of online marketers say that you should not be building a "freebie seekers" list at all, you should concentrate on building a buyers' list. This method is based on selling the prospect first and then placing them on your list to be able to market them further products. In their opinion this way of list building is more profitable and effective than just building any list.
The two concepts of list building are constantly fighting each other. Affiliate marketers argue about what matters more: the size of your list or the conversions. In my opinion both of them should count, but the higher the proportion of buyers on your list is the more products you will be able to sell for sure.
The problem with building a buyers' list concept is that it might take some time to get your list the size you want it to be. And I do not think it is suitable for starting up Internet marketers, as their promotion methods are not going to be as distinguished as a guru's. Therefore they need more time and more promotion to get even one conversion.
In my opinion the truth is somewhere in the middle. It is easier to obtain leads than buyers. But people should certainly learn the methods to turn these leads into customers in the shortest possible time through relationship marketing. One can have a list of ten thousand leads they might still be beaten in an affiliate contest by a guy who only has one thousand people on his list but 80% of them are already proven buyers.
List building is not only a numbers' game but also an art of communication and building relationships. Learn this art and your Internet marketing business will prosper.
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