One of the very best ways to ensure your online success is to build an email list of responsive buyers that you can market to over and over and over again. This is one of the most overlooked aspects of starting an online business.
Many people in their rush to make that sale and get the money instantly flowing into their bank account are often left frustrated and discouraged because those types of dreams rarely if even materialize. The realistic truth of making money online is this "It Takes Work" but the good news is this "Do The Right Things And It Pays Well".
For most online marketers one of the biggest things that stops them from creating a successful online business is the fact that they do not take the time to find or develop a realistic strategy and a workable plan of action that will allow them to achieve their income goals.
The good news is that this is an easy mistake to avoid but it does take a certain amount of self-discipline to force yourself to stop long enough to identify a winning plan of action that will make your goal attainment realistic and achievable.
You will also need to develop the self-discipline to work on your action plans on a regular and consistent basis. Your plans should be flexible so that you are able to make changes, improvements and adjustments that will keep you on course to achieving your goals.
Many marketing and sales studies have repeatedly shown that most prospects have to see an advertising message anywhere from 5 to 7 times before they are likely to make a buying decision.
Most people want to take their time in making buying decisions because there are usually a lot of options available to them. and in today's relationship based society, they need time to get to know, like and trust the person or company that they are thinking about doing business with.
When you have an email list you can create followup messages that will allow you to send them as many friendly, informative and helpful marketing messages as needed for them to make a well informed buying decision.
Here are just a couple of reasons why it is so important to build an email list as soon as you start your traffic getting efforts.
1.) It may take a lot of time and effort to get your website up or get traffic coming to your website or offer. By capturing your visitors constant information and building an email list you will be making the most of your traffic getting efforts.
2.) You will be building an asset that you can use to continue marketing to and earning money with on a regular basis.
3.) If you choose to retire or sell your online business this email list can be listed as an additional asset that can be included in the sale of your website at an additional price.
4.) Even if the search engines have more algorithm changes and stop sending your website traffic, you will still be able to generate additional income by marketing to your list.
By sending informative and helpful information to your email list about the products or services that they are interested in (your niche) you will be building up trust and credibility with them. Then when you send them an offer to purchase they will be much more inclined to trust you and make the purchase from you.
In building an email list here are 3 key rules that you should follow:
1.) Never spam or abuse your list. The first priority with your list building efforts should be to build trust and rapport. This can be done by giving your prospects a free offering (report, video or ebook) which will show them the high quality of information that you can provide them with.
2.) You want to have or use an automated process. Every successful business knows the importance of having effective systems to automate as many processes as possible. This also frees you up to focus on other business building opportunities.
3.) When ever possible choose a system that is free and easy to use. In today's economy it is important for business to be as cost effective as possible.
By following these simple guidelines and by making it your top priority to build an email list you will be taking one of the biggest steps towards ensuring your online business success.
Article Source: http://EzineArticles.com/6643894
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