What is a squeeze page anyway and why do I need one? First, a squeeze page is usually a single web page that contains an opt in box and hopefully a compelling and valuable offer of some sort. The purpose of your squeeze page is to trap email addresses of interested persons and turn them into customers. In order for this to work you must first set up an auto responder such as aweber. Setting this up in sequence is critical if you want to make any money from these people at all, more on auto responders and follow up email campaigns latter. Once someone signs up you must already have in place several follow-up emails that get automatically delivered keeping the customer intrigued enough to hopefully make a purchase.
What should I offer if I want to build my buyers list? Most people start off with a free offer of some sort, like a free eBook or newsletter sign-up etc. You could offer almost anything as long as it has value and people want it. Another idea is to offer a low priced product or eBook like between 5 and 7 dollars. This will give you a list of "buyers", people that have already proven to be interested in your products. Whatever you decide to give away or sell track the traffic to your site, if no one's taking the bait but you're getting traffic, change the offer and continue till you get something they want.
The best and easiest ways to drive targeted traffic to your squeeze page.
o My favorite, article marketing, giving you numerous back links and traffic
o Blogs, create your own and load it with relevant and valuable content
o Comment on other high page ranking blogs, you get to leave a link with every post
o Video marketing, one of the hottest things out today, well worth a look
o Let's not forget paid traffic, I recommend a PPV (pay per visitor) campaign. You pay a set price per thousand visitors, just track your results
Well that's all for now, let's recap. If we want to build a list we need a squeeze page, a compelling and unique offer and traffic. This takes time to develop so be patient. Remember anything worth having takes time.
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