Over and over again it's been said that the money is in the list. It's true and if you're planning on being successful online you should be building a list. Not just any list, your list has to be targeted to your niche.
If you're not building a targeted list, you're leaving a lot of money on the table. Why settle for average website conversion rates when you can double, triple, even quadruple your conversions with a list. Many people won't make a purchase the first time they see your offer. Having a list allows you to continue marketing to buyers over and over, increasing the potential of them buying what you have to offer.
It's been said that niche buyers spend more than non targeted buyers. This is some what true, let me explain a bit more. Really, a buyer is a buyer but, having a large list of non targeted buyers won't make you much money. Why? Let's say you have a large list with 10 different niches and you send out an offer. Maybe 10% of the subscribers will be interested and out of that only 2% make a purchase. You're conversions are going to be pretty low. On the other hand if you took that same list and broke it down to 10 segmented niche lists and then sent out 10 related offers, your conversions would skyrocket.
How do you build a targeted list of niche buyers?
You have to target each niche specifically. You should not have one squeeze page for all niches. Create multiple squeeze pages concentrating on a specific area within your niche. Also, create a squeeze page for each traffic source. If you have 10 traffic sources, create 10 squeeze pages and test them separately. Video marketing traffic might not convert as well as article readers on the same squeeze page.
Next, after someone opts in, turn them into a buyer instantly. On the thank you page you can offer them a related product. Start with an easy purchase like $10-$20. If they take the offer, they are no longer just a subscriber, they are a buying subscriber. Make sure the offer is a quality product and they will begin to trust you. Then you gradually promote more expensive products; $27, $37, $50, $100, etc.
Now you have a targeted list with real buyers. Typically, your conversion rates will decrease as the price goes up, but you will make up for that with the increased dollar amount. Remember to always provide high quality for their payments and you will have a large list of niche buyers.
By the way, are you interested in learning step by step instructions on how to build an email list from scratch?
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