It is generally agreed by internet marketing experts that if you know how to build a list online, then you are a large part of the way to making your fortune on the internet. Without a list it is very difficult to promote and sell to a large audience. The whole objective of building a website is to get traffic and if you have a list you are guaranteed this day after day.
The bigger the list, the more traffic you will get, so how do you set about this? First you have to decide on your targeted audience. Much depends on the products you are selling, or on the theme of your website. Obviously, if you are selling baby or children's items your target will be young women, although over time you can extend that to the older generations and to men.
However, start off by targeting those that you think will be most responsive to your advertising and the theme of your site. You then make one golden rule. Your objective is to gain an email address and at least a first name. Whether your visitor lands on your website or on offline form, you must get that email address. That will be the basis of your list. Forget everything else. You are unlikely to make a sale with a first viewing of your site, and even if you do, the real money comes from recurring sales, so concentrate on getting the address.
That is your prime objective. It doesn't matter what kind of advertising you do to get somebody to visit your website. It must direct your customer to a page on your website that is very focused on the theme of your advert and also contains an opt-in form. It is this opt-in form that is the crux of your list. If a visitor signs that, then you cannot be accused of spamming when you subsequently email them.
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