Lucrative list building is of course the art of building a list that has as its purpose the creation of profits. It almost a misnomer that a beginner could have a lucrative list, because part of developing a list, especially a lucrative list, is a trial - and -error exercise. No matter how much good instruction you have, every list has its own personality, every set of subscribers has its own character, and the only way to find out is to mail them, question them, observe the way they behave, and make adjustments to your system.
So if a newbie list builder really wanted to create a lucrative list, where would he or she start?
1) Decide on exactly your niche. Decide exactly who you want on your list. The more targeted your list, the more money it will make for you.
2) Create a set of emails. It doesn't matter how good you think they are. Set them up in your aweber autoresponder, and track every single open rate and click through rates.
3) Track your stats. Your open rates, click through rates, and if you are selling anything, your conversion rates. You will notice that some are higher than others. Go into your stats and look at the emails and find out why. The ones with high open rates generally have subject lines that appeal to the people on your list. The ones with high click through rates generally have email content that appeals to the people on your list. The ones will low open rates should have their subject lines changed. The ones that have low click through rates should have the content changed, or delete it all together and write a new one.
The key with this is that you have to have a number of emails to be able to make comparative analysis like this. You simply cannot do it by writing 2 emails and then trying to make them better. Write 10 or 20 and find a way, any way that is legal, to get subscribers on your list - and test, test, test.
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